Branding and marketing consultancy TwentyFirstCenturyBrand (21CB) announced the appointment of Jen Randle as the company’s first Partner since launching in early November. Randle brings with her nearly 20 years of strategy, design-thinking and marketing experience across consultancy and client-side, as well as an MBA from Columbia University. Randle started her career at Jumpstart, a national […]
Prestigious Scotch whisky brand Ballantine’s has recently launched the new Seoul Limited Edition 17YO blend with a stunning design created in collaboration by emerging South Korean artist Jieun Park and strategic brand design agency, bluemarlin. Exclusive to travel retail stores in Korea, this special brand offering combines the vibrant, urban energy of Seoul with the […]
Historic Port brand Dow’s is relaunching its range of Aged Tawnies in a bid to attract a younger audience, with elegant, refined packaging design by Denomination. Dow’s, owned by the Symington Family, holds one of the largest and most valuable stocks of Port ageing in seasoned oak, including barrels that date back to the 19th century. Master blender […]
Discovering what keeps consumers coming back to a brand again and again…or not…can be the equivalent of finding the golden ticket. Helping brands understand the reasons motivating consumers’ opinions and buying habits is one of the most important phases during a brand’s development process. This kind of strategic qualitative research enables brand owners to collect […]
AXE (LYNX in the UK) introduces a new gifting range with a holistic 2D and 3D packaging design by London-based AXE brand guardians, PB Creative. In the build up to the festive period, AXE’s parent company Unilever asked PB Creative to further enhance its gifting experience for 2018, while reducing complexity and increasing sustainability. PB […]
Wyndham Hotels & Resorts, the world’s largest hotel franchisor and leading provider of hotel management services, with more than 9,000 hotels and 20 iconic hotel brands, unveiled an exciting new direction for the Ramada Encore by Wyndham brand globally. Recognising that today’s traveller has more choice than ever before, at the heart of this new […]
Leading soft drinks company Britvic has announced the addition of BrandOpus to its brand design agency roster, to work across a selection of its global portfolio of brands, kicking off with Thomas & Evans. BrandOpus will partner with Britvic on all aspects of brand strategy, visual identity and architecture, as well as packaging design and […]
A video was launched celebrating the fifth year of a transatlantic collaboration between Jay Z’s Shawn Carter Foundation (SCF), the University of the Arts, London (UAL), and New York brand design agency Vault49. The NY-LON Exchange Program gives students from low income backgrounds studying in London and New York who are the first in […]
Brand design consultancy Lewis Moberly has delivered an engaging and authentic new identity for a range of children’s art materials from heritage French brand Lefranc Bourgeois, a key player in the Colart group. Following the design of a new identity and packaging for parent brand Lefranc Bourgeois in 2017 – resulting in an enthusiastic re-listing […]
Cowan, the independent international design agency, is growing fast in Australia, with a new office opening in Sydney, a fast-expanding team, and a new client in Sanofi, the French pharmaceutical giant. Cowan relaunched in Australia in August, responding to growing client demand for regionally-based brand design. The Cowan Australia team works with Cowan offices in […]