Droga5 London has launched a new corporate and visual identity for CUPRA, the new high-performance car division of SEAT Group, that challenges the conventions of design in the car category. The identity is part of the new brand platform ‘Another Way’ and provides CUPRA with an unexpected modular visual language that shows both the car […]
Award-winning sourdough crispbread brand, Peter’s Yard, has worked with B&B studio on a strategic repositioning and redesign as it seeks to drive growth and extend its brand into new eating occasions. Founded in 2008, Peter’s Yard is a Swedish-inspired UK bakery brand, crafting premium quality crackers, crispbreads and flatbreads from its 45-year-old sourdough starter, and fermenting each […]
One of the UK’s leading lubricant brands, KY Jelly, unveils its new look and feel under the brand name, Kynect, by strategic brand design consultancy, Brandon. Background and brief Although KY Jelly is often regarded as the generic term for lubricants, over time the brand had started to lose its relevance with consumers amidst increased […]
To celebrate Lefranc Bourgeois’ 300 Anniversary, leading design agency Lewis Moberly, have created the packaging design for a range of four gift boxes. Established in 1720 Lefranc Bourgeois are a leading brand of artists’ materials, iconic and revered by professionals and amateurs alike. Used by generations of masters; from Cezanne to Monet, Degas to Van Gogh. Each commemorative […]
Non-alcoholic aperitif Everleaf has undergone a strategic repositioning and redesign byB&B studio as it seeks to grow its presence in both the on-and off-trade and launch a range of new products under the Everleaf name. Building on the success of its initial SKU – a bittersweet aperitif that’s the perfect base for a traditional spritz – Everleaf’s new […]
As Asda begin work driving sustainability in store, they turned to long-term partner CreativeRace to help bring the concept to life for consumers in the Leeds, Middleton store as the first of the brand’s retail spaces to trial the new initiative. The agency was tasked with developing the strategy, concept and design for the supermarket’s […]
As part of a major brand overhaul, developed in collaboration with global agency Bulletproof, TENA underwent a taboo-busting repositioning exercise that shrugs off the outdated notion that incontinence should be embarrassing, or stop you living the life you want. Bulletproof were appointed to work with TENA in 2016. Essity approached Bulletproof to build a distinctive […]
Packaging Design for Beauty Retailer Collaboration
One of the biggest influencers in the world of beauty NikkieTutorials has collaborated with online beauty destination Beauty Bay to launch a new makeup palette, which is being backed by a multi-channel digital marketing campaign. The YouTube sensation, who has more than 14m Instagram followers world-wide and 13.5m subscribers, worked with Manchester brand and design […]
Cyberbullying is a widely discussed global issue that hasn’t faced many tangible solutions. A new digital tool has been invented to tackle most common forms of hate speech by blurring or rewriting words that are meant to harm and humiliate others.
Over a third of bullying today takes place online, with the number rapidly increasing (UNESCO*). As online learning and virtual classrooms are becoming the new norm, cyberbullying is a big issue for the youth. The Polite Type is a font that has been taught to recognize and rewrite hate speech. In practice, the font automatically blurs […]
New digital-first design studio So Far So Good (SF/SG) has unveiled its debut campaign with a radical brand redesign and social media campaign assets for grassroots movement Plastic Free Fridays. SF/SG, which is part of the Be Optimistic Group, has revamped Plastic Free Fridays’ brand logo, website and online assets, incorporating the colour pink to […]