‘Thumbs’ celebrates people connecting with their crew in real life Captain Morgan is today launching its new global through the line campaign, ‘Thumbs’, that encourages people to look up from their screens and connect with friends. In a world of endless scrolling, the campaign celebrates the power of fun and connection that’s created when people get […]
30 years after the iconic “Dancing Man” ad, Guinness introduces a playful stop-motion film to showcase its innovative Nitrosurge device and cans Guinness is inviting more people to experience the joy and communion of a perfect pint at home with its new campaign, “Dancing Can,” a modern nod to the beloved 1994 “Dancing Man” ad. […]
Johnnie Walker Blue Label celebrates its entry into après ski culture through collaboration with Perfect Moment and the launch of a limited edition whisky Johnnie Walker, the world’s number one Scotch Whisky*, is partnering with luxury skiwear and lifestyle brand, Perfect Moment, as it enters the Après Ski occasion. Starring Johnnie Walker Blue Label Ambassador […]
Audio Innovation unlocks playful way of enjoying leftover Baileys Irish Cream liqueur brand, Baileys, today introduces Baileys Sound Scales, a unique audio innovation that tells consumers what is left in their bottle and suggests delicious treats they can create with it. Removing the need for guestimates and measures, customers can simply visit SoundScales.Baileys.com on their […]
Adaptation of Backstreet Boys track brings humour to the ‘Refreshingly Irish’ campaign DLMDD, the music supervision and sound branding agency, has produced the new soundtrack to Diageo’s Rockshore Lager as part of its Refreshingly Irish campaign, with a witty parody version of Backstreet Boys’ As Long As You Love Me. With a nod to Irish humour, the soundtrack is […]
As anticipation builds for St. Patrick’s Day and celebrations kick off across Ireland, Guinness 0.0 has launched its biggest ever responsible drinking campaign, to encourage people to ‘Make it a St. Patrick’s Day to Remember’. Created with AMV BBDO, the campaign has been developed to communicate a message of moderation, and to encourage consumers to […]
RPM have partnered with Vatom, one of the leading metaverse platform developer, following their successful collaboration project for Diageo’s global digital experience Destination: Reserve. Vatom’s Web3 platform is open source, ever-evolving and collaborative, prioritising inclusivity and the reduction of barriers to participation in the digital space. RPM’s digital experience capability is at the forefront of […]
· GUINNESS is lighting up 22 pubs across the country this December to celebrate their returning role as the hub of communities this festive season · The ‘GUINNESS Pub Choir’ will be making their debut in the GUINNESS advert with their version of the classic ‘Always on my Mind’ · The GUINNESS Raising the Bar programme has helped one in three British pubs weather the impact of the pandemic through financial support, staff training and equipment
GUINNESS “Lights Up The Local” This Christmas Supporting Pubs