How can tech startups build an effective marketing strategy?

Christine Brewis, Head of Digital Marketing at Studio Graphene

How can tech startups build an effective marketing strategy?

Creating a successful tech startup is inarguably a huge challenge. According to research, 60% close up shop within their first three years. This makes sense: the market is crowded with a multiplicity of well-executed products, and finding a niche is difficult. Indeed, 42% fail apparently because their core product offering was simply not strong enough […]

Former Dentsu Aegis CEO Jerry Buhlmann Joins Digital Agency Croud As Non-Exec Chairman

Former Dentsu Aegis CEO Jerry Buhlmann Joins Digital Agency Croud As Non-Exec Chairman

Global digital marketing agency Croud today appoints Jerry Buhlmann, former CEO of Dentsu Aegis Network, as non-executive chairman, in the wake of record growth and a recent multi-million pound investment for the independent business. Buhlmann’s focus will be to support the management and Board of Croud and accelerate the agency’s global growth, taking Croud’s unique […]

Jumpstory, the Netflix of images, rolls out AI-powered image search and success prediction tools after securing $1 million investment

The platform, which features a Netflix-style subscription model, uses AI to find authentic images and videos based on written marketing content and predicts how images will perform, saving marketers time

Jumpstory, the Netflix of images, rolls out AI-powered image search and success prediction tools after securing $1 million investment

·  The Aarhus-based startup JumpStory has raised $1m after two rounds of funding ·  Netflix-style subscription makes stock image sourcing fast, effortless and affordable ·  AI-powered search features are now available in 40 different languages, giving users unlimited access to over 15 million authentic photos, videos, icons, illustrations and vectors, with music soon to be […]

Victorinox appoints Collective London for global social account after three-way pitch

Victorinox appoints Collective London for global social account after three-way pitch

Victorinox has appointed creative agency Collective London to run its global social account after a three-way pitch. Collective London’s appointment is part of the luxury lifestyle brand’s plan to consolidate its digital marketing within its marketing team. Victorinox is looking to extend its reach and relevance through a global audience on social. The maker of […]

The Jellyfish group to expand its footprint with recent merger rebranding

The Jellyfish group to expand its footprint with recent merger rebranding

Shortly after the announcement of their merger with the Jellyfish Group, the data-driven specialist Tradelab will now adopt the brand Jellyfish® and trade as Jellyfish, creating a new digital marketing global business partner. To further enhance the brand’s global reach, the German, Spanish, Italian and Brazilian Tradelab offices become globally unified and ready to deliver […]

Lake District based digital agency Digitaloft launches London office & makes three strategic hires to support recent growth

Lake District based digital agency Digitaloft launches London office & makes three strategic hires to support recent growth

Digitaloft is delighted to announce its recent expansion to London and launch of the agency’s hub in Farringdon after a successful 2019.  The Lake District based search marketing agency has gone from strength to strength in recent years since being founded by James Brockbank in 2013. James comments: “2019 was a great year for us; […]

Jellyfish’s 9 Digital Marketing Predictions To See You Through The New Decade

Jellyfish’s 9 Digital Marketing Predictions To See You Through The New Decade

As we welcome in the 2020s, experts from global digital partner and training provider Jellyfish share their predictions for what the next ten years hold for the digital marketing industry.  More integration between social and search According to Social Media Trainer Kineta Kelsall, the rise of social media-style search initiatives like Google Discover – which serves you […]

Budweiser Budvar Appoints UNTOLD As Global Digital Agency

Budweiser Budvar Appoints UNTOLD As Global Digital Agency

Iconic beer brand, Budweiser Budvar, has appointed Yorkshire-based content marketing and brand storytelling specialists, UNTOLD, as its new global digital agency. The international tender process saw six agencies competing to become the 125-year-old Czech brand’s lead agency with responsibility for creating and delivering a fresh digital brand strategy, new global websites and an ongoing, multi-platform […]

Collider Hires Chris Marchant As Head Of Digital Media

Collider Hires Chris Marchant As Head Of Digital Media

Collider has appointed Chris Marchant as Head of Digital Media. In this newly created role, Chris will report into Richard French, Managing Director. Chris will be responsible for leading Collider’s team of digital media specialists, overseeing the strategy and implementation of digital media campaigns across the agency’s client roster including SEO, PPC, email and social. […]

‘£1 million month’ sees Sheffield company win national eCommerce award

‘£1 million month’ sees Sheffield company win national eCommerce award

Digital marketing agency Ignition Search has picked up the top prize at the recent Northern eCommerce Awards in Manchester. The Sheffield-based company won ‘Best eCommerce Search/Marketing Campaign’ for its revenue-boosting campaign on behalf of clothing company Pretty Green. The strategy, described by judges as a ‘definite stand-out campaign’, saw Pretty Green’s revenue for June 2017 increase 299% on the previous […]