Digital marketing agency Ignition Search has picked up the top prize at the recent Northern eCommerce Awards in Manchester. The Sheffield-based company won ‘Best eCommerce Search/Marketing Campaign’ for its revenue-boosting campaign on behalf of clothing company Pretty Green. The strategy, described by judges as a ‘definite stand-out campaign’, saw Pretty Green’s revenue for June 2017 increase 299% on the previous […]
YouAppi, a leading mobile growth marketing platform for premium mobile brands, today announced the results of a comprehensive survey that evaluated U.S. consumers on their personal holiday shopping habits and preferred mobile holiday experience. The survey also questioned global digital marketers, advertisers and app developers on their 2017 mobile holiday preparation and campaign plans. While […]
Digital and direct marketing agency Lida has been working on direct marketing and CRM for its Private offering since January 2013, and is now expanding its role to cover customer led strategy and planning. The new appointment extends Lida’s relationship with RBS and will see the agency working across the NatWest and Royal Bank of […]
Specialist B2B PR and communications agency, Limelight has been appointed by industry leading, marketing technology provider, IgnitionOne to raise the profile of its digital marketing suite within the UK market and educate marketers on score-powered performance. With a global footprint of over 450 employees in 17 offices, across 10 countries, IgnitionOne is one of the […]
 The O2 has unveiled a photo booth at its London arena which it hopes will make events more shareable across social media. Created out of a partnership with R/GA London, the photo booth takes multiple shots of fans and produces a unique, highly shareable, animation. Each animation is instantly sent to fans’ mobiles to be […]
H&M is planning to broadcast a Super Bowl TV ad starring David Beckham that will allow viewers to buy items from the former footballer’s underwear range directly through their TVs. According to reports, the Swedish fashion retailer is returning to the Super Bowl after a year away with a campaign for Beckham’s Bodywear range. Viewers […]
Bupa is launching its first global marketing campaign as it adopts a more “conversational” tone and seeks to get its Ground Miles walking app into “as many hands as possible”. http://www.youtube.com/watch?v=kmtQ1PIhdfA#t=29 The digital marketing campaign featuring an “overblown American stereotype” called Chad Stryder is being supported by a global seeding strategy in order to support […]
The BBC and BBC Worldwide have created a fan-powered social campaign to celebrate the 50th anniversary episode of Doctor Who, called #Savetheday. Created by Zag, the consultancy arm of ad agency BBH, the digitally-led off-air campaign aims to harness the excitement and creativity of Doctor Who fans across the globe in the run up to […]
http://www.youtube.com/watch?v=9Jc-KV0AgkY In its struggle to dispel controversy around the payday loan sector, Wonga has created a film featuring 12 of its customers who it claims have spoken unscripted about a part of their lives that required them to take out a Wonga loan. Gary Tarn, the BAFTA-nominated director behind documentaries Black Sun and The Prophet, […]
Tesco is set to install hundreds of screens that will scan people’s faces as they queue at tills, which will determine their age and gender, to deliver tailored ads. The scheme will be delivered by Lord Alan Sugar’s company Amscreen, in a five-year deal that will roll out 450 of the “OptimEyes” system in Tesco […]