ECI Media Management’s Flash Covid-19 Media Inflation Report predicts dramatic deflation in global media prices for TV, Newspapers, Magazines, OOH and Radio – only Digital Display and Video maintain inflation
ECI Media Management has today released a flash update to its 2020 Annual Media Inflation Report to record how media inflation has been affected by the coronavirus pandemic across 15 key markets. Global inflation trends Restrictions and reduced consumer activity have forced many brands to reduce their ad spend and almost all have revised their […]
Reuters is the most popular international digital media brand in Europe, according to new research published by Ipsos. The Ipsos Affluent Europe 2018 shows that Reuters now has the largest weekly and monthly digital reach of all 47 international media brands surveyed. The research – which measures reach amongst affluent audiences and decision makers across […]
The British Red Cross has launched an app that lets users witness a knife attack on a bus, using Facebook data to personalise an online film. The charity’s ‘Witness’ app integrates with a viewer’s Facebook account and inserts information from their profile into the film, which features a young man being stabbed on a night […]
Singapore Airlines is releasing a series of films as part of a global campaign stressing the lengths the company will travel to please its customers. The global campaign, called “The Lengths We Go To” launched September 2, when the first of the three films aired. The TV spots are showing on BBC international channels, Discovery […]
MTV UK has launched an online prank campaign that tricks viewers into thinking they are chatting live in a webcam forum to people from the latest series of ‘Catfish’. The second series of ‘Catfish’ begins on 2 September and follows the stories of couples who have fallen in love online without ever meeting each other […]
Twitter and WPP have signed a deal that will see the ad giant integrate Twitter data into its media and analytics platforms, and will include the launch of data products. The global strategic partnership spans a number of WPP companies, including GroupM, Kantar and digital agencies including Wunderman. Sir Martin Sorrell, WPP chief executive, said: […]
