Insider is the Evening Standard’s new digital platform reaching high net worth individuals in the UK and North America, focused on quality lifestyle content. Launching November 15, it gives readers unparalleled access to the ultra-lux world. Content is centred on high profile celebrities, influencers, style, young royals and those ‘insiders’ in-the-know in society. This dynamic […]
During the São Paulo International Motor Show, Mercedes-Benz went beyond the automotive portfolio and announced the creation of a band for smartwatches. Devised by F/Nazca Saatchi & Saatchi (the agency that services the automaker through the Publicis Emil operation), the strategy integrates the efforts of the Mercedes-AMG brand and uses the automobile’s strength and […]
A new online survey by YouGov of 2,024 British shoppers gives online retailers plenty to think about just as their busiest period of the year approaches. Commissioned by post-purchase communication experts parcelLab, the study reveals that although 49% of people now do at least half their Christmas shopping online, 44% say the experience is worse […]
Brandwatch, the $100 million, world-leading social intelligence company, announced it’s newest innovation: Iris. Iris is an in-app AI-analyst that reduces the time it takes to answer a question by providing users with complex data science solutions at the click of a button. Iris automatically analyzes large conversations happening online and explains what caused them. […]
Investis, a leading digital communications company, announced the rebrand of its organization to Investis Digital. The new brand identity and positioning highlights the evolution of the company following its acquisition and successful integration of ZOG Digital. Founded in 2000, Investis first developed deep expertise in investor relations before expanding its capabilities to include corporate, digital […]
A recent study has found that every day, the average person is said to scroll around 2km worth of content – yes, TWO kilometers. That means our thumbs smash a 10k every week. I’m part of a generation that remembers what life was like before the internet and yet now, I can’t really imagine life […]
You haven’t seen it until you see it in VR. With Oculus Go, old favourites feel new again, and there’s more immersive content every day, from blockbuster movies and shows to the latest sporting events. Now the Facebook-owned company is launching a new campaign, where a few familiar faces rediscover their passion for movies, see […]
Independent global creative agency Imagination announces Lume; in collaboration with The Lee Lab at the University of Cambridge. Lume is an innovative virtual reality (VR) platform for analysts to better visualise, discover, explore and share their data. Lume leverages the power of immersion and data analytics to make highly complex data intuitive to understand, […]
On Armistice Day, Truant wanted to connect young people with the realities of war by reimagining original letters from the trenches as text messages. Real diary entries from soldiers that fought in the trenches in the First World War were turned into SMS messages for the Texts from the Trenches project. These will be displayed […]
Tug, the global Digital Performance Marketing Agency, announced the acquisition of Sydney based content marketing agency, Fourteen Digital. This acquisition positions Tug Australia as one of Australia’s prominent content and performance agencies. Following on from Tug Australia’s rapid growth in 2018, and complimenting their performance and media pedigree, Fourteen Digital now provides an integrated agency […]