VMLY&R Mexico unveils ‘The Same Blood’ campaign for the Special Olympics Latin America

VMLY&R Mexico unveils ‘The Same Blood’ campaign for the Special Olympics Latin America

During the International Day of Sport for Development and Peace, Special Olympics Latin America and VMLY&R Mexico launched “The Same Blood,” a film that highlights the valuable contribution of persons with intellectual disabilities to the sport’s world and in our daily lives. The film shares the story of a young boy’s pursuit to follow in […]

Access Israel call on politicians to make their election speeches more accessible to all

Access Israel call on politicians to make their election speeches more accessible to all

The Israeli elections are in full swing and will take place in less than 40 days from now (April 9th 2019). This means that every day another politician goes on air – broadcasting live the one more dramatic announcement after the other. Unfortunately, thousands of hard-of-hearing people in Israel cannot follow the live events. Hence, while Elections […]

Dentsu Aegis Network teams with AutonomyWorks, contracting ad operations work to employees with autism

Dentsu Aegis Network teams with AutonomyWorks, contracting ad operations work to employees with autism

Dentsu Aegis Network, announced a partnership with AutonomyWorks, a company that specializes in mobilizing employees with autism for core ad operations. Because these functions are often tedious and repetitive, they require a higher aptitude for pattern recognition and attention to detail, which are talents associated with many people with autism. As the Dentsu Aegis Network […]

New research by UM shows the negative stereotyping faced by those with disabilities – and advertisers have to do better

New research by UM shows the negative stereotyping faced by those with disabilities – and advertisers have to do better

New research has revealed that extent to which the mentally and physically disabled are being harmfully affected by stereotyping in the UK – and the role being played by advertising and the media. The mentally disabled are the most likely to be negatively stereotyped by society (64% think so, rising to 75% among those actually […]