In a stunning showcase of digital artistry, Nissan Middle East recently revealed a CGI masterpiece featuring the iconic Patrol lineup on the billboard of City Walk Dubai. This viral video seamlessly integrates cutting-edge technology with a creative vision, portraying the Patrol against dynamic, surreal landscapes that mirror its robust elegance and advanced features. Crafted using […]
Multi-channel advertising campaign celebrates UK-UAE travel corridor
Emirates is giving tourism in the UAE a boost with its latest brand campaign in the UK celebrating the perfect winter getaway to Dubai. The multi-channel advertising push across TV, digital and social celebrates the UK’s decision to add the UAE to its list of countries where arriving travellers are exempt from quarantine. The ‘Dubai […]
In times of social distancing, ‘Distant Neighbours’ aims to make the world a smaller place
Dubai Design District (d3) and Serviceplan Middle East have collaborated to create Distant Neighbours, a unique digital project on Instagram, to connect the world under one Insta-address. The platform reflects urban society during a time of social distancing. It aims to help us overcome loneliness and isolation experienced during the COVID-19 global health crisis by […]
Deira City Centre recently launched an exciting campaign which allows shoppers to physically experience the ‘taste of victory.’ Due to the high temperatures and harsh outdoor environment, summer is generally the busiest period for malls in the region. City Centre Deira’s campaign, which is being executed during Dubai Summer Surprises, aims to go beyond the […]
Mothers are strong, compassionate, nurturing and brave. Just as every colour has its different shades, so does motherhood. City Centre wanted to uncover them all. The regional arm of creative advertising conglomerate, Mullen Lowe MENA, recently launched and executed a two-day activation throughout all City Centre malls in the region. Shoppers were invited to express their […]
The biggest challenge for rescue organisations, in the UAE and globally, is convincing people that mixed breed dogs are as trainable and as adoptable as pure breeds. Hence the old saying “You CAN´T teach an old dog a new trick”. So, for its latest campaign, SNIFF decided to go the extra mile by getting abandoned […]
To spread awareness on the Dubai Fitness Challenge 2018 (DFC) and encourage health and well-being across the Emirate, du created a motto: #WalkTheTalk, motivating its employees and inspiring the wider community to commit to the challenge and lead more active and healthy lives. To bring the idea to life, the brand, in association with […]
Two accomplished new hires have joined the Serviceplan Group in Dubai and Belgium. Sophie Vanderwinkel is Managing Director of Mediaplus in Belgium, and Natalie Shardan the new General Manager of Serviceplan Middle East. Both Sophie Vanderwinkel and Natalie Shardan strengthen the management teams, at Mediaplus Belgium and Serviceplan Middle East respectively. These strategic hires further […]
Following the recent innovation projects with Coty, Bourjois has opened its first concession in the UAE, designed by The Yard Creative (TYC). Located in the Dubai Mall, the next generation of merchandising for the brand has been incredibly well received by the consumer and is performing well. The brief was to elevate the brand to give […]
Freedom Pizza – one of the most popular pizza companies in the UAE – is on a mission to promote a strong safety culture amongst their delivery drivers and the public at large. Recently, they’ve launched what they proudly call Safety Delivered, a powerful initiative that’s driving this mission forward, tapping into people’s mind-sets and […]