Deira City Centre Shoppers Experience ‘The Taste of Victory’ with Jelly Belly Ice Cream

Deira City Centre Shoppers Experience ‘The Taste of Victory’ with Jelly Belly Ice Cream

Deira City Centre recently launched an exciting campaign which allows shoppers to physically experience the ‘taste of victory.’ Due to the high temperatures and harsh outdoor environment, summer is generally the busiest period for malls in the region. City Centre Deira’s campaign, which is being executed during Dubai Summer Surprises, aims to go beyond the […]

Mullen Lowe MENA executes City Centre’s Mother’s Day campaign

Mullen Lowe MENA executes City Centre’s Mother’s Day campaign

Mothers are strong, compassionate, nurturing and brave. Just as every colour has its different shades, so does motherhood. City Centre wanted to uncover them all. The regional arm of creative advertising conglomerate, Mullen Lowe MENA, recently launched and executed a two-day activation throughout all City Centre malls in the region. Shoppers were invited to express their […]

Serviceplan Group boosts management with two accomplished hires in Dubai and Belgium

Serviceplan Group boosts management with two accomplished hires in Dubai and Belgium

Two accomplished new hires have joined the Serviceplan Group in Dubai and Belgium. Sophie Vanderwinkel is Managing Director of Mediaplus in Belgium, and Natalie Shardan the new General Manager of Serviceplan Middle East. Both Sophie Vanderwinkel and Natalie Shardan strengthen the management teams, at Mediaplus Belgium and Serviceplan Middle East respectively. These strategic hires further […]

Bourjois goes live in Dubai Lifestyle store via The Yard Creative

Bourjois goes live in Dubai Lifestyle store via The Yard Creative

Following the recent innovation projects with Coty, Bourjois has opened its first concession in the UAE, designed by The Yard Creative (TYC). Located in the Dubai Mall, the next generation of merchandising for the brand has been incredibly well received by the consumer and is performing well. The brief was to elevate the brand to give […]

Freedom Pizza and Saatchi & Saatchi Dubai encourage road safety with #SafetyDelivered initiative

Freedom Pizza and Saatchi & Saatchi Dubai encourage road safety with #SafetyDelivered initiative

Freedom Pizza – one of the most popular pizza companies in the UAE – is on a mission to promote a strong safety culture amongst their delivery drivers and the public at large. Recently, they’ve launched what they proudly call Safety Delivered, a powerful initiative that’s driving this mission forward, tapping into people’s mind-sets and […]

M&C Saatchi to open Dubai office

M&C Saatchi to open Dubai office

The M&C Saatchi Group is pleased to announce major investment in United Arab Emirates, bringing its Brutal Simplicity of Thought philosophy to Dubai. M&C Saatchi Dubai will open its doors in February 2016, following the acquisition of the regional communications agency Expression. Scott Feasey, founder and former Managing Director of Expression, will lead the Dubai […]