Alpha Digital Launches 360° Graduate Program

Alpha Digital Launches 360° Graduate Program

Values-driven digital marketing agency, Alpha Digital has launched a new one-year Graduate program. The fast-paced initiative puts university graduates face-to-face with some of Australia’s biggest eCommerce brands while giving them a taste test of the agency’s full suite of digital specialisations. Alpha Digital’s team comes from a diverse range of disciplines – spanning economics, pharmacology, […]

Teads research reveals beauty & skincare consumers prefer sustainable, suitable and inclusive products

Teads research reveals beauty & skincare consumers prefer sustainable, suitable and inclusive products

Teads, The Global Media Platform, unveils the digital world and new technologies are radically “disrupting” the beauty/skincare consumer journey. Sustainability, suitability and inclusion are the 3 values are the top drivers of their purchase path. A new study through Global Web Index (GWI) unveils buying behaviour, advertising influence and the role of technology for global […]

99% of UK’s top 100 fashion retailers stop marketing to customers as soon as they have made an online purchase

99% of UK’s top 100 fashion retailers stop marketing to customers as soon as they have made an online purchase

99% of the UK’s top 100 fashion retailers are failing to provide customers with a personalised post-checkout experience by neglecting to send tailored shipping communications to their customer, meaning the majority are missing out on a vital marketing channel, according to parcelLab’s ‘UK E-Commerce Shipping Study 2020: Fashion Edition’.  The study, which analysed the checkout, […]

Ogilvy UK Bolsters eCommerce Offering with New Hire

Ogilvy UK Bolsters eCommerce Offering with New Hire

Ogilvy UK welcomes Larisa Dumitru as it bolsters its fast-growing eCommerce and DTC offering. Most recently the Regional eCommerce Director for Omnicom Media Group, she will be designing a market-leading proposition with a social commerce focus before building a team. She reports into Jai Kotecha, Head of Social and Content at Ogilvy UK. This follows […]

AO launches cheaper and simpler way to buy mobile phones

AO launches cheaper and simpler way to buy mobile phones

Mobile phone customers today got a new, cheaper choice with a simpler way to buy following the launch of www.ao-mobile.com, from AO – the online electronics store. Customers are increasingly shopping online for mobiles and AO Mobile is offering an extensive choice across the four UK mobile networks and all handset manufacturers with contract, SIM only […]

Healthcare adspend growth held back by rising costs and downward pressure on prices

Healthcare adspend growth held back by rising costs and downward pressure on prices

Global advertising expenditure by healthcare brands will grow 3.6% this year to reach US$36bn, according to Zenith’s Healthcare Advertising Expenditure Forecasts, published on August 5. Zenith forecasts another year of 3.6% growth in 2020. This first exclusive survey of healthcare advertising in 13 key markets across the world builds on Zenith’s authoritative Advertising Expenditure Forecasts, […]

Elmwood creates new brand identity for innovative subscription-based Stirrd brand

Elmwood creates new brand identity for innovative subscription-based Stirrd brand

Stirrd, a premium online confectionery brand from The Serious Sweet Company, has launched with a brand proposition and identity created by Elmwood, one of the world’s most effective brand design consultancy.  The agency was responsible for naming, packaging, product proposition, structural pack design, website design, photography and art direction, and font creation for the challenger brand, which […]

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