New Polestar 2 campaign busts the myths surrounding EV ownership

New Polestar 2 campaign busts the myths surrounding EV ownership

The latest creative campaign for the Polestar 2 electric vehicle (EV) is now live. Developed by creative agency Space, alongside a media partnership and influencer content created by Vizeum, the campaign is designed to educate consumers by busting the myths surrounding EV ownership. A branded hero content film brings viewers into the world of Polestar – a design-focused […]

Williams Murray Hamm Helps Castrol Switch On An Electric Future

Williams Murray Hamm Helps Castrol Switch On An Electric Future

Castrol has collaborated with long time branding partner Williams Murray Hamm (WMH), to create the name and identity for a new umbrella brand that will cover its range of e-Fluids for the electric vehicle market. Launching March 2021, Castrol ON visibly signals the business’s move into electric mobility. CAS_ON_FILM_VO AND MUSIC_V2 from WMH on Vimeo. […]

Wavemaker gives UK Government’s Go Ultra Low campaign a voice with launch of Amazon Alexa and Google Assistant App

Wavemaker gives UK Government’s Go Ultra Low campaign a voice with launch of Amazon Alexa and Google Assistant App

Go Ultra Low, the joint government and industry campaign to promote the uptake of electric vehicles, has launched its new Electric Vehicles Voice App developed by Wavemaker. The Electric Vehicles Voice App will be part of a national ad campaign across radio, out of home, digital display, broadcast VOD and social. The creative, developed by […]

Audi UK teams with Georgie Barrat & Ortis Deley to debunk common electric vehicle myths in the Audi e-tron

Audi UK teams with Georgie Barrat & Ortis Deley to debunk common electric vehicle myths in the Audi e-tron

Audi UK has launched ‘e-tron Charge Ahead’, a new social media campaign which aims to tackle widespread consumer misconceptions around electric vehicles. Created by global socially-led creative agency We Are Social, ‘e-tron Charge Ahead’ centres on a three-part video series, published across Audi UK’s Facebook and Instagram accounts. It follows presenters, Ortis Deley and Georgie […]

Nissan x OPUS concept camper uses second-life EV batteries to power ‘off-grid’ adventures

Nissan x OPUS concept camper uses second-life EV batteries to power ‘off-grid’ adventures

Nissan Energy and OPUS Campers have collaborated on a smart camping concept that uses second-life Nissan electric vehicle batteries to deliver up to a week’s worth of remote power for ‘off-grid’ adventures. The Nissan x OPUS concept integrates the recently unveiled Nissan Energy ROAM, a portable, all-in-one, weatherproof power pack harnessing Nissan’s EV battery technology […]