 The O2 has unveiled a photo booth at its London arena which it hopes will make events more shareable across social media. Created out of a partnership with R/GA London, the photo booth takes multiple shots of fans and produces a unique, highly shareable, animation. Each animation is instantly sent to fans’ mobiles to be […]
Gary Barlow has teamed up with Comparethemarket.com’s meerkat mascots in an ad campaign, ahead of the launch of the singer’s latest album. http://www.youtube.com/watch?v=8A__RJy_HU8 A 30-second teaser spot airs on November 18 on ITV during ‘Coronation Street’ and will be followed by a second ad later in the month. In the ad, Aleksandr Orlov – the […]
Nissan has reinvented the classic London black cab with what it describes as the “most reliable, economical and user-friendly Hackney Carriage” to ride the capital’s streets. Final testing of the NV200 London Taxi, which sports a distinctive new “face”, has kicked off in London this month. The final vehicle will be revealed at an event […]
http://www.youtube.com/watch?v=LEGTUTqaA2k#t=48 Crest and Oral-B 3D kicked off a ‘Smile Story’ campaign with a film telling the story of pop star Shakira’s smile at an event in Barcelona on November 11. The Procter & Gamble brand followed up the launch with a call to action for fans, encouraging them to share their own Smile Stories via […]
The BBC and BBC Worldwide have created a fan-powered social campaign to celebrate the 50th anniversary episode of Doctor Who, called #Savetheday. Created by Zag, the consultancy arm of ad agency BBH, the digitally-led off-air campaign aims to harness the excitement and creativity of Doctor Who fans across the globe in the run up to […]
http://www.youtube.com/watch?v=XqWig2WARb0 John Lewis has released its Christmas ad online, ahead of its first TV outing on November 9. The animated spot, “the bear and the hare”, returns to the John Lewis theme of finding the perfect gift for someone you love. It features a bear and a hare that have never been able to spend […]
ITV viewers got a sneak preview of John Lewis‘ Christmas ad last night when a teaser aired with the hashtag #sleepingbear, although some viewers believe Coca-Cola was behind the ad. The five-second ad aired on ITV on November 6, during shows such as ‘Agatha Christie’s Poirot’ and showed an animated sleeping bear. The teaser included […]
http://www.youtube.com/watch?v=9Jc-KV0AgkY In its struggle to dispel controversy around the payday loan sector, Wonga has created a film featuring 12 of its customers who it claims have spoken unscripted about a part of their lives that required them to take out a Wonga loan. Gary Tarn, the BAFTA-nominated director behind documentaries Black Sun and The Prophet, […]
Tesco is set to install hundreds of screens that will scan people’s faces as they queue at tills, which will determine their age and gender, to deliver tailored ads. The scheme will be delivered by Lord Alan Sugar’s company Amscreen, in a five-year deal that will roll out 450 of the “OptimEyes” system in Tesco […]
IKEA has come up with yet another creative way to advertise its products by introducing “living billboards” at the Gare St Lazare station in Paris, France. Actors were hired to go about their bathroom routines in billboads which were elevated several feet above the ground, attracting a lot of attention as it appealed to the […]