Blending high-end Belgian ingredients with the finest liquors for a decadent range of cocktail-inspired ice creams and sorbets, LiQ is a stylish, sophisticated take on indulgence offering lower sugar desserts that use stevia rather than sugar for a lighter alternative. B&B Studio introduced the name ‘LiQ’ as a playful take on the process of eating […]
One of Europe’s leading specialist stain remover Dr. Beckmann, has undergone a complete global refresh by brand acceleration agency, bluemarlin. Uniting their brand worldwide with consistency, simplicity, and relevance, the new design will support Dr. Beckmann’s ambition to realise its high global market potentials. Dr. Beckmann is the renowned specialist in stain removal, laundry care and household cleaning, […]
William Hill, one of Europe’s leading betting and gaming brands, has appointed 72andSunny Amsterdam to handle its creative advertising account after a four-way pitch. Establishing William Hill as the first choice in the gambling category, highlighting its premium status and developing an emotional connection with its audience are at the heart of 72andSunny’s strategy. The […]
Citroën, and their agency Traction (BETC), launched #BornAndré to mark their official 100th birthday and paying homage to their founder André Citroën. Citroën is a ‘human centric’ brand, putting people at the heart of their strategy, as told through their signature ‘Inspired by you’. The #BornAndré campaign is simple: if a child born on the 4th […]
Alzheimer’s Society, McCann Worldgroup in Europe, and MRM//McCann Frankfurt are launching My Carer, an Alexa Skill, created to help improve the lives of hundreds of thousands of people living with dementia in the UK. Globally dementia is expected to affect 50 million people by 2020. The cost of caring for dementia currently is $818 billion/£627billion. McCann developed the skill together […]
While most affordable hotels are bland and impersonal, Qbic celebrates individuality. Branding agency Ragged Edge partnered with Qbic to redefine their brand, creating a bold and distinctive platform with the power to bring their unique vision to life, all over Europe. “Qbic was already doing something remarkable. Our London and Amsterdam hotels were the greenest in their respective cities,” says […]
Just Eat, a leading global hybrid marketplace for takeaway food delivery, unveils its new global creative platform, “Did Somebody Say Just Eat”, as it seeks to capture the joy that Just Eat brings to any occasion. Developed by newly-appointed creative agency McCann London, the creative is designed to give Just Eat a simple yet bold […]
Wunderman Thompson, a WPP company, announced that Ewen Sturgeon has been appointed CEO of Europe and South Africa, effective 7 May. He will be based in London and will report to Global CEO Mel Edwards. In this role, Ewen will oversee the strategic growth of the business and operations across the European and South African […]
Global experience agency Imagination and Ford Motor Company unveiled the latest of its flagship “Go Further” events – the fourth of its kind – which will see over 2,500 attendees visit Sugar City, Amsterdam over the course of ten days. Delegates include members of the European media as well as dealers, fleet guests and consumers. […]
Cheil UK has hired the multi-award-winning Laura Gibson as its new Head of Social for creative. Gibson joins from ITV Creative where she was Head of Social and led award-winning campaigns for shows such as Love Island, Britain’s Got Talent, Downton Abbey and I’m A Celebrity. Gibson will develop Cheil UK’s creative social proposition and […]