Creative company Mrs&Mr has rebranded all design elements for eyewear startup Pair to differentiate it from other trendy brands in the category. The design directive was to develop Pair’s brand positioning using a distinctive visual identity system imbued with an infectious sense of joy and optimism that comes from the ability to express one’s individuality through accessible yet […]
Leading British performance eyewear brand, SunGod, has today announced the appointment of Fusion Media as its UK PR agency. Using its position as a boutique communications agency, Fusion will help SunGod launch a new range to the UK market. Founded only 7 years ago in 2013 from a crowdfunding campaign, SunGod has gone on to […]
Luxury designer eyewear brand DITA, release the next in their series of content films for their platform DITAWorld with ‘DUALITY’. Directed by Emmanuel Adjei and starring Iranian-Dutch singer, songwriter and producer, Sevdaliza the two-minute online film pushes the boundaries of art and commercial for the brand. The DITAworld platform brings the inspirations and aspirations […]
http://www.youtube.com/watch?v=dhuUhaNIWLQ The team behind Never Hide Films has created this memorable ad for sunglasses brand Ray-Ban with anamorphic desk objects. Borrowing heavily from fellow YouTube user Brusspup, this “Super Clever Sunglass Illusion” features seemingly ordinary items on a desk, which turn out to be hyperrealistic anamorphic cut-outs when viewed from another angle. The only item […]