The International Food and Beverage Creative Excellence Awards are delighted to announce that Abbott Mead Vickers BBDO has been named The Google FAB Agency of The Year at The 17th FAB Awards. The now Google sponsored award, is presented to the Agency that has scored the maximum points taken from the number of nominations, FAB […]
On April 1 United Biscuits will launch the latest iteration of its McVitie’s Sweeeet ad series for new biscuit brand DeliChoc. The £1.7m ad campaign, created by Grey London and directed by NEO, will kick off with a 30-second advert on ITV and Channel 4, and will once again feature a cuddly animal, this time an […]
H.J. Heinz Company and Kraft Foods Group, Inc. announced that they have entered into a definitive merger agreement to create The Kraft Heinz Company, forming the third largest food and beverage company in North America with an unparalleled portfolio of iconic brands. Under the terms of the agreement, which has been unanimously approved by both […]
Mondelez International, the maker of Oreo, Ritz, Trident, Honey Maid and Sour Patch Kids, announced a multi-year deal to become the Official Snacks of Major League Soccer (MLS). The sponsorship bolsters the brands’ presence in the sport as they enter the second year of the #PassTheLove campaign, a fully integrated program to help spread the […]
A couple of weeks after naming Rodanthi Senduka as the Packaging & Design Jury Chair for the 17th FAB Awards, the International Food and Beverage Creative Excellence Awards are pleased to announce that INGO Stockholm’s Björn Ståhl will be this year’s Advertising Jury Chair. “It is going to be great fun. I have entered work […]
International Food and Beverage Creative Excellence Awards are delight to announce Red Design Consultants‘ Rodanthi Senduka as the Packaging and Design Jury Chair for the 17th edition of the awards. Commenting on Rodanthi’s acceptance to chair the 2015 Packaging and Design Panel, The FAB Awards President N.Nayar said: “Ronda is a superstar! Her work for […]
Mondelez, the parent company of brands like Oreos and Cadbury, has inked a deal with Twitter that will allow its teams in the UK, US, India and Brazil to analyse the effectiveness of its social media marketing in real-time. The deal, the first of its kind between a company and the social media site, comes […]
Nando’s is taking its loyalty scheme into the online arena for the first time in an attempt to identify new data-driven marketing opportunities to target customers. The restaurant chain is replacing its old paper-based scheme with the launch of a card diners can swipe in-store August 27. Customers now collect chillies instead of chickens for […]
The advertising watchdog has decided not to investigate the controversial “animal cruelty” Marmite ad that has sparked hundreds of complaints to the regulator, saying the spot is “unlikely to cause serious or widespread offence”. The Adam&EveDDB-created ad, which features a parody rescue unit travelling around the UK recovering “neglected” jars of Marmite left at the […]
Iceland “denigrated” the Food Safety Authority of Ireland in an ad defending the amount of horsemeat found its burgers but the ad itself was not “misleading”, according to the ad watchdog. The Advertising Standards Authority upheld in part a complaint that an Iceland print ad stating that horsemeat had never been found in their products […]