Ford and Imagination launch electrifying festival of movement with ‘Go Electric’ initiative

Ford and Imagination launch electrifying festival of movement with ‘Go Electric’ initiative

Ford Motor Company premiered at the Frankfurt Motor Show a range of new vehicles that will help pave the way for electrified models to outnumber combined sales of conventional diesel and petrol models in just a few years.  Launched in Frankfurt, ‘Go Electric’, an immersive brand experience created by global experience agency Imagination introduces guests to […]

Ford and Imagination launch latest “Go Further” event to showcase mobility solutions of the future

Ford and Imagination launch latest “Go Further” event to showcase mobility solutions of the future

Global experience agency Imagination and Ford Motor Company unveiled the latest of its flagship “Go Further” events – the fourth of its kind – which will see over 2,500 attendees visit Sugar City, Amsterdam over the course of ten days. Delegates include members of the European media as well as dealers, fleet guests and consumers. […]

Students celebrate diversity and inclusion in design through Jay Z’s NY-LON Exchange Program

Students celebrate diversity and inclusion in design through Jay Z’s NY-LON Exchange Program

 A video was launched celebrating the fifth year of a transatlantic collaboration between Jay Z’s Shawn Carter Foundation (SCF), the University of the Arts, London (UAL), and New York brand design agency Vault49. The NY-LON Exchange Program gives students from low income backgrounds studying in London and New York who are the first in […]

Mechanical butterflies brighten up London in new Ford ad by GTB

Mechanical butterflies brighten up London in new Ford ad by GTB

 Ford teams up with GTB, Outsider, and Eclectic to launch a new campaign, ‘The Beauty of Change’, to promote the all-new Ford Focus. The campaign will start with a 60” TV spot, in which we see beautiful, CGI, mechanical butterflies made from individual components of the All-New Focus travelling across Britain to come together […]

Ford to launch self-driving car network “at scale” by 2021

Ford to launch self-driving car network “at scale” by 2021

Ford has its sights set on operating its own self-driving car network “at scale” by 2021, opting to run its own service as opposed to selling its technology to a transportation platform. The automaker is already testing a service with Domino’s and Postmates in Miami, which sees consumers offered a discount if they are happy […]

Ford teams up with Oath and Mindshare to unlock the secrets behind mental performance

Ford teams up with Oath and Mindshare  to unlock the secrets behind mental performance

 Ford has teamed up with global media technology company Oath and global media agency network Mindshare, part of WPP, to carry out a ground-breaking new study that explores the brain as the next frontier in performance. The study was filmed, with video content created using insights from Oath’s media platforms and distributed across its […]