Nature Valley supports Gone Wild Festival 2022 with integrated campaign
Nature Valley supports Gone Wild Festival 2022 with integrated campaign
Space extends Häagen-Dazs’ passion for fashion with Berlin designer, Kilian Kerner
Creative agency, Space, has devised and delivered a through-the-line, fashion initiative for Häagen-Dazs to coincide with the launch of its new packaging in Germany. ‘The Design of Exträordinary’ campaign links General Mills’ premium ice cream brand with the prestigious Berlin fashion school, Lette Verein, and leading German fashion designer, Kilian Kerner. A total of 30 […]
Nature Valley and Space launch £1.7m ‘The Court Is Yours’ campaign
Nature Valley has launched its latest iteration of “The Court is Yours” campaign, developed by creative agency Space, to encourage greater participation and accessibility in grassroots level tennis. Now in its third year, the ambition for 2019 is to bring all the great benefits of tennis to life by making it more relevant than ever […]
Betty Crocker and VMLY&R Light Up Ramadan in New Spot
Traditionally, Iftar is the meal Muslims end their daily Ramadan fast as a family. Today, the tradition sees fewer families breaking the fast together. Looking to help preserve the tradition of families coming together for Iftar, Betty Crocker and VMLY&R created an experience that highlights family connection. The Iftar of Lights is a unique tablecloth […]
General Mills Bets on Influencers to Create Cult Appeal for the UK Launch of its US Snack Sensation, LÄRABAR
LÄRABAR, the cult US vegan snack brand and creator of the original fruit and nut bar, has finally hit UK shores this month. Headed up by a £700k marketing campaign, General Mills is launching its first ever dedicated influencer squad to raise awareness of the snack sensation that will launch with listings in Sainsbury’s and […]
Thrill-Seeking Dad Shows How He Gives 100% with Shredded Wheat in Campaign by McCann London
Shredded Wheat is showing how 100% whole grain Shredded Wheat helps people get 100% from life in a television commercial launching today, the latest instalment of its “Life’s Better Shredded” brand platform. The commercial created by McCann London features a thrill-seeking father reliving the glory days of his youth. Filled with 100% whole grain Shredded […]
Nature Valley and Space are set to bring a taste of nature to the Nitto ATP Finals
At 2018’s Nitto ATP Finals (11th-18th November), creative agency Space is launching an integrated social and experiential campaign promoting Nature Valley’s recently introduced ‘Nut Butter Cups’ and ‘Nut Butter Cocoa Hazelnut Biscuits’. The activation is set to bring the spirit of the great outdoors into one of the world’s biggest indoor arenas. Visitors to the […]
Space Creates Mouth-Watering Campaign for Jus-Rol to Make People Fall Back in Love with Pastry
Space’s latest campaign for Jus-Rol inspires people to fall in love with pastry again following a brand refresh by General Mills. As part of its category leadership approach, Jus-Rol has improved its products and created new inspirational packs to help inspire consumers to bake more. The ‘Jus-Add-Love’ campaign reminds its target audience about the versatility […]
General Mills Announces Significant Growth Across its Snacking Division
General Mills is launching new lines across both its Fibre One and Nature Valley portfolios, as it reveals its snacking division has grown +35.4% and household penetration has grown +12.1 percentage points to 25.3% – equating to the size of London. Cake Bars will be added to Fibre One’s guilt-free snacking range in two flavours: […]
General Mills bolsters marketing team with appointment of Mark Brown as Marketing Director
General Mills, the owner of some of the UK’s best loved food brands, including Nature Valley, Häagen-Dazs and Petits-Filous, has announced the appointment of Mark Brown as its Marketing Director for northern Europe. The appointment comes as former Marketing Director, Richard Williams, moves to France to take up a position of Business Unit Director for […]