Pink Ribbon’s ‘Care While You Care’ product line mixes self-care with self-scanning to catch breast cancer early

Pink Ribbon’s ‘Care While You Care’ product line mixes self-care with self-scanning to catch breast cancer early

Pink Ribbon Germany teamed up with DDB Düsseldorf to develop “PINK RIBBON CARE WHILE YOU CARE“, the first body care brand — consisting of a shower gel and body lotion — that helps women examine their breasts at home. The products show the movements of self-examination for breast cancer, incorporating them into a daily routine […]

Plan.Net develop the first AI fitness coach for BF Coach

Plan.Net develop the first AI fitness coach for BF Coach

The new fitness app Butterfly Coach is available from the App Store or the Google Play Store. The Plan.Net campaign succeeded in winning the account with their pitch, beating seven other agencies. Since then, they have been working on the concept for the product, the brand and their communication strategy for launching it for the […]

Former Ogilvy Germany Chief Creative Officer Michael Kutschinski to join Plan.net in Hamburg

Former Ogilvy Germany Chief Creative Officer Michael Kutschinski to join Plan.net in Hamburg

The acclaimed creative director is joining Plan.Net’s management team to further develop the agency group’s digital creation activities in Hamburg. Before moving to Plan.Net, Kutschinski was CCO Germany and Global Creative Leader Customer Engagement & Commerce at Ogilvy. Plan.Net is delighted to announce this new injection of creative power in Hamburg, where Michael Kutschinski is […]

Matthias Brüll to oversee internationalisation of Mediaplus Group

Matthias Brüll to oversee internationalisation of Mediaplus Group

One of Europe’s largest independent media agency Mediaplus is taking another important step towards internationalisation. This May, Matthias Brüll will be assuming the newly created position of Managing Director Mediaplus International. The 51-year-old can look back on many years of experience in the German and international media industry and will be managing the further development […]

Reporters Without Borders Germany Turn Fonts of Banned Newspapers into Symbols of Press Freedom

Reporters Without Borders Germany Turn Fonts of Banned Newspapers into Symbols of Press Freedom

More and more media organizations are censored or closed and journalists arrested. These are drastic measures taken by oppressive regimes to limit freedom of press. As a reaction Reporters without Borders Germany launched the campaign  ‘Fonts for Freedom’, conceived by Serviceplan Campaign Hamburg to turn the fonts of prohibited newspapers into symbols of press freedom.  […]

Serviceplan Subvert Iconic Movie Titles in Print Campaign Highlighting Sky’s New Restart Function

Serviceplan Subvert Iconic Movie Titles in Print Campaign Highlighting Sky’s New Restart Function

Serviceplan Campaign X created an eye-catching print campaign for Sky, which ran in magazines, on billboards and Sky’s Facebook page. Titled ‘Miss the Start. Miss the Story’, the clever copywriting plays on the titles and typogrophy of iconic movies including Kill Bill, Goldfinger, Trainspotting and Braveheart.   The reason for the campaign was that in Germany […]

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