YFOOD TAPS READY10 TO LEAD UK CREATIVE COMMUNICATIONS

Ready10 has been appointed as the creative communications agency for yfood in the UK, leading a six-figure brief across consumer and trade PR, talent and influencer content, following a competitive pitch process.

After securing increased listings across Tesco, Co-Op and Boots, the German brand – recently acquired by Nestle and now stocked in more than 10,000 stores nationwide – engaged Ready10 to help turn that retail momentum into real cultural cut-through.

Ready10 will exclusively deliver culture-first, smart and tactical campaigns for the brand across summer 2026, driving awareness and consideration with new audiences. The account will be led by Georgie Bentinck, Director at Ready10.

Work begins with the ‘Commuter Code of Conduct’ campaign – launched earlier this month – which positions yfood as the antidote to foul food-related commuter “icks”, fronted by etiquette expert William Hanson. The campaign is the first step in yfood’s 2026 ambition: to become the tasty, nutritionally complete drink of choice for hungry Brits on the move.

With a strong foothold in its home market of Germany, yfood is now focused on building relevance and resonance with UK consumers.

Georgie Bentinck, Director at Ready10, said, “Food – whether breakfast, lunch or a snack – is a hot topic in the Ready10 offices and across the UK more broadly. We’re thrilled to be working with such a brilliant brand as yfood, delivering playful and meaningful communications as they win over British audiences. yfood brings the smart drink; we’ll bring the smart PR.”

Pete Rosier, Head of Marketing UK, at yfood, said: “Ready10 just gets it. They understand that yfood isn’t just another drink on shelf – it’s a smarter choice for people who want to keep moving without compromising on taste or nutrition. The UK is a huge opportunity for us, and we needed an agency with the creativity and the cultural instinct to match our ambition. Ready10 have both. Let’s go.”

This latest announcement adds yfood to Ready10’s ever-growing client roster, which includes McDonald’s, TikTok, Sky, NFL UK, Lime, HelloFresh, and Molson Coors.

Source: Ready10, yfood

  Audiences, Brand, consumer&trade, Content, Creativity, Culture, Germany, Influencer, Nutrition, PR, Relevance, Resonance, Talent, The UK