Glenfiddich redefines whisky in new Grand Cru expression, with identity and packaging by Here Design

Glenfiddich redefines whisky in new Grand Cru expression, with identity and packaging by Here Design

Glenfiddich has released a unique new expression, Grand Cru; an exclusive Scottish Single Malt matured for 23 years and finished in rare French cuvée casks, with identity and packaging design by London-based studio Here Design. Following the recent rebrand of the core Glenfiddich range – including new packaging design for its 12- and 15-year-old liquids […]

Here Design elevates Glenfiddich flagship range with modern and meaningful redesign

Here Design elevates Glenfiddich flagship range with modern and meaningful redesign

Award-winning single malt Scotch whisky brand Glenfiddich has unveiled a striking new packaging design for its 12- and 15-year-old whiskies, with branding by Here Design.  Building on a longstanding relationship with Glenfiddich, Here was approached to elevate and modernise the brand’s visual language and bring meaning to the core brand. The redesign needed to build […]

William Grant & Sons Experiments with First Dynamic OOH Campaign for its Glenfiddich Experimental Series

William Grant & Sons Experiments with First Dynamic OOH Campaign for its Glenfiddich Experimental Series

William Grant & Sons UK has this week launched its first ever dynamic digital out of home campaign for Glenfiddich and its innovative Experimental Series. Devised by out-of-home (OOH) and location marketing specialist, Posterscope, working with partners Vizeum, the campaign seeks to capture the attention of whisky fans at the right time of day and […]

Glenfiddich and Space Unveil New Campaign to Launch the Next Instalment of Experimental Series

Glenfiddich and Space Unveil New Campaign to Launch the Next Instalment of Experimental Series

Glenfiddich is launching a new campaign created by creative agency Space to promote Fire & Cane, the fourth and latest release in the Glenfiddich “Experimental Series”. The campaign launches on July 23rd in the USA first followed by other lead markets, and is part of the brand’s continued drive to recruit new drinkers into the […]