AA Cars, the AA’s used car website, is launching a new marketing campaign to demonstrate how drivers can buy their next car with confidence thanks to its quality checks and the AA Dealer Promise. AA Cars’ new consumer research has explored how customer confidence affects their car buying experience. It was found that customers who […]
Sunny, the online lender, is launching a new TV ad – the latest instalment in the brand’s on-going ‘Life Support’ campaign. The ad, created by Brothers and Sisters, transports viewers to a faraway place where a couple are shown enjoying a camper van getaway in a picturesque forest, when a bear appears from nowhere. The […]
In a bid to drive awareness of advanced cybercrime and the threat to small businesses, Hiscox insurance has launched an intelligent and hard hitting Digital Out of Home (DOOH) campaign. In a media first, the data-driven creative is powered by real-life hackers and displays real-time cybercrime in a tactical execution which will run nationwide across […]
eve Sleep has created a new advertising campaign, due to air on TV for the first time on August 12. The campaign advocates the benefits of a good night’s sleep by drawing attention to the hazards of being sleep poor. It is the brand’s second advertising creative since the company launched in February 2015, and […]
The debut campaign for Harry’s, the shaving company, in the UK has launched. The campaign will run across TV, digital and OOH for four weeks in the UK. The idea behind the work is ‘Shaving’s other guys’ – which allows Harry’s to talk about itself in a way that shows it as an alternative option […]
Kopparberg, the leading Swedish fruit cider, is supporting the roll-out of its new Fruit Lager product, with the launch of a new heavyweight marketing campaign, which features a multichannel programme of activity across press, experiential, social media, digital and outdoor. Kopparberg kicked off the campaign earlier this month with the launch of multiple advertising slots across […]