Finland may be one of the most equal countries in the world, ranking among the best in gender equality and equal pay. But the Romani minority still face open racism and experience discriminatory recruitment, despite their descent have lived in Finland for hundreds of years. In recent decades more Romani people are holding degrees and […]
Morten V. Frederiksen to become President
Following three years of growth and creative success, Grey Health&Wellness is expanding outside of North America with the launch of Grey Health & Wellness EMEA. Grey Health&Wellness EMEA is led by Morten V. Frederiksen, President who has a long and impressive track record launching and growing health and wellness brands throughout EMEA. Since he has […]
Visco Will Join the Creative Leadership Team of OpenX from WPP
Grey has announced the appointment of creative leader Laura Visco as Chief Creative Officer for global accounts. Visco will also join the creative leadership team of OpenX from WPP, the company’s bespoke new offering created for The Coca-Cola Company earlier this year. Visco joins from 72andSunny Amsterdam, where she was Executive Creative Director and has relocated to […]
PRINGLES Launches New Mind Popping Campaign
Laura Jordan Bambach, Chief Creative Officer at Grey, has been promoted to the position of President & CCO, putting a creative leader directly at the helm of the studio in London and in a key role within the network. Laura, who joined Grey less than a year ago, will help deliver exceptional creative innovation to […]
Very.co.uk has launched a heart-warming and funny new Christmas campaign, created by Grey London, which encourages us to embrace every single moment in the countdown to December 25th instead of focusing on the clichéd portrayal of Christmas day. The charmingly honest film sends the message that the best thing about Christmas is not just Christmas day but […]
The Carlsberg Group has announced that Grey will develop global advertising campaigns for the Carlsberg and Tuborg brands. The move represents the alignment of advertising arrangements across the brands following the Carlsberg Group’s review of internal requirements. “After reviewing what is needed from our global campaigns to ensure they meet the needs of all our […]
Emirates Airline has selected a team of WPP agencies to handle its global branding and creative account after an extensive review. Headquartered in London, Team Air draws on the combined resources of WPP agencies including Grey London and New York, RKCR/Y&R and Geometry Global, as well as Hogarth and TNS. Emirates began an evaluation of […]
Before there were words, texts, tweets, we had body language. The Puma ‘Dance Dictionary’ is a new language of dance created to launch the new Puma Sync Fragrances. A form of non-verbal communication that enables people to speak with their bodies, encrypting words into dance moves. At the heart of the Dance Dictionary is a […]
Procter & Gamble has moved its global Gillette advertising account into WPP’s Grey, ending a relationship with BBDO of nearly five decades. Grey triumphed against Omnicom’s BBDO and the other finalist, Publicis Groupe’s Saatchi & Saatchi, ending the shaving brand’s 47-year relationship with BBDO. The review kicked off in September 2012 and initially covered the […]