Mindshare UK, part of WPP, announced the appointment of Kristiina Railo to the role of Head of New Business and Marketing, and Lara Ponniah to the role of Partner for Grow@Mindshare. As Head of New Business and Marketing, Railo will be responsible for taking Mindshare UK’s audience-first proposition to market, and ensuring that the benefits […]
Mindshare has been appointed as Treatwell’s group media partner across all markets, following a competitive pitch. The win comes less than a year after Grow@Mindshare was appointed to handle Treatwell’s largest ever TV and VoD campaign in the UK in May 2018. The pitch was called by Treatwell in January, as the brand looked to consolidate both AV and Out-of-Home […]
Grow@Mindshare, the specialist entity from Mindshare designed to help start-ups and entrepreneurial businesses achieve rapid and measurable growth, has launched Treatwell’s largest ever TV and VOD campaign across the UK. With a seven-figure investment, Treatwell appointed Grow@Mindshare to develop a media and creative campaign that aims to establish the brand as the ‘go-to’ booking […]