Aly Raisman designs signature shoe with YORK Athletics and stars in their ‘Worth the Fight’ campaign

Aly Raisman designs signature shoe with YORK Athletics and stars in their ‘Worth the Fight’ campaign

Boston sneaker company, YORK Athletics Mfg., has long been committed to motivating and celebrating the everyday fighter on their journey to carve out their own path in life. Bringing this message to life, the brand teamed up with World Champion gymnast and advocate Aly Raisman, who is also a Needham native, for the second phase of its “Worth the Fight” campaign, which encourages […]

GYK Antler expands media practice, hires Paula Serafino as Media Director

GYK Antler expands media practice, hires Paula Serafino as Media Director

GYK Antler, a full-service marketing and advertising agency, announced the addition of Paula Serafino as Media Director. In this new role, Serafino will oversee the agency’s growing media practice – which works with brands like Sweet Baby Rays, Cedar’s Hommus and New Hampshire Travel & Tourism – and offers media planning and buying services for […]

Explorics Launches Cloud-based Marketing Analytics Platform

Explorics Launches Cloud-based Marketing Analytics Platform

After operating in stealth mode for 18 months, Explorics, a Software-as-a-Service (SaaS) marketing technology company, announced its official public launch with its flagship cloud-based reporting and analytics platform. Its objective: make business leaders who are held accountable for marketing and e-commerce performance better, by turning vast amounts of disparate data into tangible insights and recommendations to […]