Tecate partners with Pearlfisher to create a new sub-brand of premium light beer, Tecate ALTA

Tecate partners with Pearlfisher to create a new sub-brand of premium light beer, Tecate ALTA

As Mexican-American culture continues to be infused with culture in the United States, opportunities are ripe for Mexican beer with a confident, unique offering. Tecate partnered with Pearlfisher to position a new sub-brand of premium light beer, design the brand, communications and advertising as well as develop an apt, standout name for Tecate ALTA. As Tecate’s first foray […]

Pearlfisher’s brand creation for Consider Pastures sets the golden standard for eggs

Pearlfisher’s brand creation for Consider Pastures sets the golden standard for eggs

The pioneer and leading producer of humanely-raised organic and free-range eggs in the US has created a new range of pasture-raised, ultra-premium quality eggs known as Consider Pastures. Pearlfisher partnered with Consider Pastures to create a brand strategy and design that matches their mission to always provide the best that nature has to offer. The brand’s responsible […]

Pearlfisher New York entices the next generation of own brand shoppers with ShopRite’s own brand for household goods, Paperbird

Paperbird: A human approach to household goods

Pearlfisher New York entices the next generation of own brand shoppers with ShopRite’s own brand for household goods, Paperbird

As part of an ongoing transformation of ShopRite own brands, Pearlfisher New York worked with Wakefern to create the brand, strategy, visual identity, packaging, portfolio redesign and roll-out of a new offering for household products – Paperbird.  ShopRite is one of America’s most loved and well-established co-operative retailers. With bullish retailers making the own brand market […]

Pearlfisher New York Announces Head of Sustainability Position

Pearlfisher New York Announces Head of Sustainability Position

As part of a wider leadership restructure that began in early 2020 with Hamish Campbell taking on the role of VP Executive Creative Director, Pearlfisher New York announces a newly created position at the organization, Head of Sustainability, to continue to build on Pearlfisher’s beliefs and commitment to sustainable design –  by creating simpler, lighter, […]

Pearlfisher New York Strengthens Design Leadership Team with Two Promotions

As part of a wider leadership restructure that began in early 2020 with Hamish Campbell taking on the role of VP Executive Creative Director, Pearlfisher New York announced two additional key promotions instrumental to the studio’s ongoing strategy and focus on strengthening senior leadership. Associate Creative Directors, Matt Sia and Christian Bird have both been appointed to Creative Director

Pearlfisher New York Strengthens Design Leadership Team with Two Promotions

These promotions recognize Matt and Christian for continuously delivering a high calibre of creative excellence over the past several years – from projects to pitches to award wins and more. In their new roles, Matt and Christian will lead the day-to-day management of the design team while working closely with Hamish, to deliver exceptional work […]

Pearlfisher New York designs ShopRite’s new own brand for food products, Bowl & Basket, to bring consumers together

Pearlfisher New York designs ShopRite’s new own brand for food products, Bowl & Basket, to bring consumers together

Pearlfisher New York partnered with Wakefern on the brand creation, including brand strategy, visual identity, packaging, portfolio redesign and roll-out of ShopRite’s new own brand for high quality food – Bowl & Basket. ShopRite is one of America’s most loved and well-established co-operative retailers. With bullish retailers making the own brand market increasingly diverse and competitive, driving customers to expect […]