On September 9, 2024, global drinks branding specialist Denomination marks a new stage in its growth, adding a New York City office to its existing Sydney, London and San Francisco locations, and making two significant additions to its leadership team: Final piece of the puzzle “We have spent the past 22 years building a reputation […]
50% of coffee growing land will be unsuitable by 2050 and 140 litres of water are needed to create 1 cup of coffee.
Annie Seely, brand identity, Coffee, Compound Foods, Design, Hamish Campbell, Maricel Saenz, Pearlfisher, Sustainable
Pearlfisher Creates A Confident Future For Kitchen Icon, Pyrex
Pearlfisher Positions Mission-Driven Car Insurance Brand, LOOP, To Fuel A New Movement For Better, Together
Pearlfisher amplifies a radical new workout program, Body20®, to empower your inner Super Human
As Mexican-American culture continues to be infused with culture in the United States, opportunities are ripe for Mexican beer with a confident, unique offering. Tecate partnered with Pearlfisher to position a new sub-brand of premium light beer, design the brand, communications and advertising as well as develop an apt, standout name for Tecate ALTA. As Tecate’s first foray […]
The pioneer and leading producer of humanely-raised organic and free-range eggs in the US has created a new range of pasture-raised, ultra-premium quality eggs known as Consider Pastures. Pearlfisher partnered with Consider Pastures to create a brand strategy and design that matches their mission to always provide the best that nature has to offer. The brand’s responsible […]
Paperbird: A human approach to household goods
As part of an ongoing transformation of ShopRite own brands, Pearlfisher New York worked with Wakefern to create the brand, strategy, visual identity, packaging, portfolio redesign and roll-out of a new offering for household products – Paperbird. ShopRite is one of America’s most loved and well-established co-operative retailers. With bullish retailers making the own brand market […]
As part of a wider leadership restructure that began in early 2020 with Hamish Campbell taking on the role of VP Executive Creative Director, Pearlfisher New York announces a newly created position at the organization, Head of Sustainability, to continue to build on Pearlfisher’s beliefs and commitment to sustainable design – by creating simpler, lighter, […]
Pearlfisher redesigns McDonald’s’ global packaging system