Havas London has unveiled The Department for Education’s (DfE) new marketing campaign, which is designed to raise awareness of its new post-GCSE technical qualification, T Levels, ahead of their introduction in September 2020. The Next Level – the creative idea underpinning all communications around the qualification, including a new commercial – represents the first major work from the […]
Sharp’s Brewery is working with Nick Mulvey to make music that will protect British coastlines from plastic pollution and help reduce single plastic usage. The Cornish Brewery and Mercury Music Prize nominee have today released the first track pressed onto a record made from recycled plastic, which has been washed up on Cornish beaches. Sharp’s Brewery and […]
-New work from Havas London aims to break the stigma around lubrication and challenge the myth that only penetrative sex is good sex-
Durex, the world’s #1 sexual wellbeing brand1, has today launched a playful, pro-foreplay marketing campaign for its Pleasure Gels lube collection. Foreplay Forever, which runs across multiple European markets, aims to normalise lube usage for pleasure – not just for problems – while simultaneously busting the myth that only penetrative sex is good sex. Two-thirds […]
Heartburn and indigestion relief brand Gaviscon has unveiled its tongue-in-cheek innovation hub, Night Labs – the focus of a new marketing campaign aimed primarily at people in their twenties. It is the latest execution under Gaviscon’s ‘Go On’ brand platform, which aims to facilitate good times by helping this experience-loving audience to literally ‘go on’ […]
Long Live The Local, the campaign which aims to promote pubs and cut beer duty, returns to celebrate the positive role that pubs play in our lives & communities – and with a stark warning of the threat facing this Great British institution. In 2018, the Chancellor listened to the voices of 116,000 people who […]
Durex launched a global marketing campaign that aims to challenge some of the misconceptions around female sexual discomfort, highlight its ubiquity and normalise the use of a simple solution – lubrication. Discomfort during sex is a familiar feeling for many women, but few talk about it and less than 50% actually do something about it. […]
Leading British rice brand Tilda will unveil its biggest ad campaign since it was founded over 45 years ago as part of a significant investment in the brand. A much-loved brand purchased by at least a quarter of all UK households, Tilda’s campaign proudly celebrates their role at the heart of tables up and […]
Reckitt Benckiser’s cold and flu remedy product, Lemsip, boasts friendlier exterior in new ad as he takes on the role of caregiver. Lemsip has returned to screens just in time for cold and flu season with a new 30″ spot ‘There For You’ featuring CG character animation. The TVC was directed by RSA’s This Is […]
OLIVER Group has poached Havas London’s head of technology and innovation. Michael Olaye will play a pivotal role at OLIVER-owned digital agency DARE to harness the power of its digital offer. As well as this, Olaye will spearhead strategic technical planning for OLIVER Group UK overall as part of its ambitious growth strategy. Olaye’s remit […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/Durex_cut_the_clich_by_Havas_London.mp4[/KGVID] Durex, the condoms brand, is encouraging couples to ditch clichés around Valentine’s Day and just have sex. The ad, created by Havas London, shows a couple mowing down circles in a field of roses, and then crashing into each other with gleeful expressions. It follows research by Durex which found that 49 […]