Full-service creative agency Barrett Hofherr has created “Never Stop,” a new campaign for integrated health delivery system Sutter Health that uses real patients, doctors, and other workers as talent. The brand relaunch signals the continued momentum underway at one of the nation’s leading health systems and underscores the organization’s storied history and real focus on caring for more patients, […]
To mark American Family Care (AFC) celebrating their 40th anniversary, they’ve launched a national brand-awareness campaign created by full-service marketing and advertising firm Intermark Group. “Caring for American Families for Generations” is running via a broad, national media mix. AFC is also targeting people through social media, in-clinic monitors, and paid web placement. The three 30-second […]
Healthcare company Bupa has launched a new brand campaign, redefining the meaning of health and wellness for the modern age. ‘This is health’, created for Bupa by MullenLowe Group, taps into a range of real human experiences to demonstrate how health needs have evolved. The upbeat 60” TV advert tells powerful individual stories, demonstrating that […]
Bupa has become the Official Healthcare Partner of ParalympicsGB, in a three-year partnership to provide British Paralympians with the highest quality healthcare on their journey to success at the Paris 2024 Paralympic Games – and beyond. Through Bupa, the athletes will be provided with the medical expertise needed to reach the peak of their performance as they look to build on their […]
LetsGetChecked and VCCP New York launch ‘Care Can Be This Good’
Partnering with Vicks in its pledge to keep Dr Bhosale’s dreams of building a children’s hospital alive, PG One captures the tale of selfless sacrifice with its third #TouchOfCare campaign
PG One and Vicks Honour Doctors and Healthcare Workers with the Moving Story of Dr Bhosale through the #TouchOfCare Campaign
- First work to launch since leading independent hospital provider appointed M&C Saatchi following a three-way competitive pitch in 2020 - 60-second spot brings to life all the things that Spire Healthcare patients have been able to get back to thanks to the outstanding personalised care and treatment they’ve received
Independent hospital provider Spire Healthcare is launching its first ever TV campaign, as it seeks to become the UK’s leading private hospital brand. The campaign is the first work developed in partnership with M&C Saatchi, which it appointed following a three-way competitive pitch last year. NSA_SPIR001_060.mov from M&C Saatchi FILM on Vimeo. “Doors” aims to build brand awareness […]
As the UK’s largest healthcare charity, Nuffield Health has made it its mission to build a healthier nation. It has developed its “connected health” offering and flagship programmes, including a new COVID-19 Rehabilitation Programme, to do just this. Nuffied Health has launched a new campaign, comprising a 30 second film and a comprehensive TV, VOD, […]
New consumer sentiment analysis shows the impact that the spread of the global Covid-19 virus is having on UK brands, from private healthcare to social media. Private healthcare firms, such as HCA, are experiencing the most significant drop in consumer sentiment, according to data intelligence gathered by brand management agency proquo ai. Stockpiling has seen consumers turn […]
A new digital ad campaign from Macmillan Cancer Support designed to highlight the threat to the future of cancer care in the UK kicked off nationwide on October 23. #SaveOurSupport is the first piece of work for the charity from Wax/On, who won the business following a competitive pitch earlier this year, in a process […]