 Dignity Health’s found footage leverages real videos posted online that capture genuine moments of human connection. In our individualistic digital world, Dignity Health stands out by spreading the message that we can all take little moments for others in the grind of our daily lives. Whether it’s the act of a nurse bringing a […]
Healthcare technology solutions provider Distec has appointed specialist technology PR agency Context to deliver a comprehensive public relations campaign, focusing on driving awareness of their offerings across the healthcare technology and business markets. Distec works with industry-leading global vendors to provide cutting-edge hardware and software solutions to customers, and have recently announced an exclusive partnership […]
Elmwood, one of the world’s most effective brand design consultancy, has signed DigiBete, an award-winning, patient-centred video sharing platform and educational resource about Type 1 Diabetes, as the maiden entrepreneurs for its 12-week accelerator programme, Elmwood LaunchPod. The free to access national Diabetes platform, DigiBete.org, celebrated its launch in February 2018 and has received much […]
Aspire Cerebro, a leading independent healthcare brand strategy and creative agency with offices in India and Canada, announced the appointment of Sanjeev Chopra as its Chief Executive Officer. He is the first person to take-up this newly created position in the company. Sanjeev has been associated with the Healthcare Industry for more than 24 years […]
Benenden, the mutual healthcare society, is relaunching with a new name and TV and press advertising campaign – its first in two years. The not-for-profit organisation based in York is adding the word ‘Health’ back into its name to create Benenden Health – underlining its core proposition as “The affordable alternative to health insurance”. […]
We’re all aware that technology is transforming every area of our lives, from our working environment, to planning our social lives, shopping for groceries, exercising, and even finding the loves of our lives. For almost any aspect of your daily life there’s some technology on offer designed to improve the experience. Consumers have adapted to […]
WRG, part of The Creative Engagement Group, has hired Jayne Marks as its Head of Healthcare Communications. Formerly Business Manager at Janssen, Marks will be responsible for providing senior leadership, support and guidance to the UK Healthcare Communications team. She will also work across WRG’s healthcare clients, to ensure the seamless delivery of projects that […]
Data-driven intelligence agency Future Thinking has announced the launch of its new personal wellbeing offer bringing together expertise from its pharmaceutical and healthcare teams. The new division combines the company’s knowledge of primary market research, behavioural economics and data science, with years of experience. The new team greatly strengthens Future Thinking’s presence within the wellness […]
AXA is set to launch a £5m adverting campaign and brand strategy under the new strapline ‘restless for a reason.’ The campaign kicked off with a TV advert on 3 September during ITV’s Victoria, which will air for 10 weeks, and is supported by outdoor, radio and digital display. The new brand strategy, centres on […]
Lions Health, the Festival and Awards that celebrates life-changing creativity in healthcare communications, and UNICEF launch the 2016 Young Lions Health Award. The competition, now in its second year, challenges young creatives and marketers to develop an integrated marketing toolkit that will raise awareness among caregivers about the importance of play in fostering children’s cognitive, […]