Leading UK stroke charity the Stroke Association has appointed Fanclub PR following a competitive pitch as its PR agency to launch a major new campaign and its first TV advertisement. The agency will be developing and executing a fully integrated campaign to elevate the charity and its cause via influencers, curated content and a live […]
Despite the fact that nowadays family compositions and the roles within are changing, many women continue to be responsible for all logistics and decision-making in the home. This is why 71% of them suffer from ‘mental load’ compared to only 12% of men. This is reflected in the study carried out on P&G España’s Próxima […]
Healthcare communications company Havas Life Medicom (HLM) has created a new short film in collaboration with Oscar-winning production company, Slick Films. The film – “Wuff Day at the Office” – highlights how man’s best friends are inspiring cutting-edge disease-detection technology and showcases HLM’s multi-species workplace with a difference. With dogs’ incredible sense of smell hitting […]
Foundation Laço Rosa, an organisation in Brazil that fights against breast cancer, has installed an interactive panel that receives donations at the same time as it shows the power of a contribution. From a distance, the piece is an enormous barcode. But, up close, it is possible to read the names of women patients who […]
23red alongside NHS Blood and Transplant (NHSBT) have launched an innovative new campaign across the Clear Channel digital Out of Home (OOH) network. The campaign uses live data from local donor centres alongside images of real blood recipients, with the aim of normalising blood donation and making it more personal and local. The first party […]
A new campaign for the NHS launches this week, created by M&C Saatchi, and putting a blend of empathy and humour at the heart of the message for the first time. The campaign, which is hoped to get millions more people using the service, comes as colder weather moves into the UK which could put […]
On Blue Monday, dubbed “the most depressing day of the year”, Help for Heroes is illuminating London landmarks to shed light on the stigma preventing veterans from accessing the support they need for mental health issues. At the centre of this new campaign created by McCann London and McCann Enterprise and Help For Heroes is […]
Metropolis, one of the leading diagnostics companies in India, by revenue, successfully concluded their #MyHealthMyUmbrella online campaign recently with 1.7 Million impressions. The campaign was executed end-to-end by VURoll, India’s first multi-channel, DIY social media engagement platform. Metropolis Healthcare launched the Umbrella Handshake movement with the aim to create awareness about the importance of preventive healthcare […]
One of the few things that unites the UK is our love of pets – nearly half of us have a cat or dog as part of the family. Our pets are usually such a cheerful presence in our lives, so as an owner you can instinctively tell when they’re feeling down. The trouble is, […]
 Digital health company Now Healthcare Group (NHG) has created a new TV advertisement to promote its app-based prescription service Now Patient – which allows patients to order their repeat NHS prescriptions via mobile technology and arrange FREE delivery to their homes. The animated advertisement hit screens on the 1st November and will be aired […]