In Latin America, where passion for the UEFA Champions League runs deep, there’s one recurring villain that fans face every season: the afternoon work meeting. With match times landing squarely during business hours, Heineken didn’t ask fans to sneak away—it mandated them to a meeting they’d never forget. Under its platform “Cheers to the Real […]
Heineken has launched a new range for Desperados, offering a fresh alternative to fans of the tequila flavoured beer. With packaging designed by branding and design agency Lonsdale, Desperados Sunlight reinterprets the famous brand identity, with integrated graphic elements and a differentiating design. The 30-year-old Desperados brand is popular with 18-35 year-olds, however today’s generation has […]
Heineken®’s brand new ‘0.0 Reasons Needed’ campaign launching this January has been designed to send a clear message: if someone goes dry, it doesn’t matter why – it’s their choice. Whilst social pressures around moderation still exist, Heineken® hopes to shatter the stigma associated with choosing not to drink alcohol, defending people’s right to make […]
Playground xyz, the leading attention measurement and optimisation platform (part of GumGum), today unveils the results of a campaign for Heineken-owned Spanish lager brand, Cruzcampo. Building on Playground xyz’s proprietary Attention Time metric – the length of time, in seconds, that an ad is directly looked at – the campaign leveraged their new Optimal Attention […]
The new Desperados campaign ‘Mix of Flavours’ confirms the brand’s commitment to art and street culture by putting a crew of 8 emerging artists in the spotlight. The artists were discovered following a shout out on the brand’s Instagram account about the project. Desperados (HEINEKEN group) aims to give new talents with varied backgrounds and […]
For their 150th Anniversary, Heineken®, in partnership with LePub, unveils an unconventional creative campaign that celebrates all the ways people have misspelled, adapted and enjoyed their beer. Heineken® is turning 150. The perfect time to talk about a brand’s heritage and honour their history, no? Instead, Heineken® is marking this milestone with a global campaign that […]
Creative Agency FRED & FARID Los Angeles and Fashion photographer Hans Neumann direct the new campaign which explores a unique, sensorial approach to advertising that epitomises the essence of Edelweiss Edelweiss, the HEINEKEN owned premium wheat beer brand, introduces the second chapter of its “Feel the Alps” platform, with creative agency FRED & FARID Los […]
Heineken® and Le Pub launch the latest iteration of its #workresponsibly initiative, less than a year after ‘The Closer’. In the new campaign, ‘The Office Cleaners’, the brand aims to help restore the work-life balance of workers by setting healthy boundaries at work so they can enjoy time with the ones who matter most. According to research by […]
Brewteco, located in Gávea, Rio de Janeiro, is the first bar to get the novelty. This action is part of the Heineken Green Energy program
Heineken, which uses 100% renewable energy across its production process, and aims at taking renewable energy to 50% of the partner bars and restaurants in 19 Brazilian capitals by 2030, embraced the opportunity of using the beginning of the biggest music and entertainment festival in the world, which takes place in Rio de Janeiro until the […]
HEINEKEN’S Hope-Filled ‘A Lockdown Love Story’ Campaign Celebrates The Return To Real-Life Socialising