Strongbow Ups the Ante with Latest ‘EARN IT.’ Challenge

Strongbow Ups the Ante with Latest ‘EARN IT.’ Challenge

Heineken agencies are launching the next installment in the series of Strongbow ‘EARN IT.’ Challenges. This time Strongbow has upped the ante, challenging regular guys to take on one of Brazil’s best female teams in a 5-a-side battle in Rio. Building on the brand positioning that Strongbow rewards men who ‘step up’ and get the […]

Heineken Enhances ULTRA MUSIC FESTIVAL with State-of-the-Art Installation

Heineken Enhances ULTRA MUSIC FESTIVAL with State-of-the-Art Installation

Heineken, the official beer sponsor of ULTRA MUSIC FESTIVAL, happening March 15-17 and March 22-24, 2013 at Bayfront Park in Miami, is transforming the beer line into the ultimate festival experience with its latest activation. Making its debut at the 15th anniversary of the famous event, the Heineken House delivers a world of electronic dance […]

Heineken’s Star Bottle Plans To “Arrive Big” In USA

Heineken will debut their new television commercial, “Deja Vu,” on Heineken’s YouTube and Facebook channels as the brand ushers in the redesigned  ‘Star Bottle’ across the United States. Paired with a multi-layered campaign themed “Arrive Big,” the creative will begin appearing on targeted television programming on March 11. “This spot marks a pivotal milestone for […]