Creative marketing agency RPM has announced the promotion of Tim Jones to the role of Creative Director. Jones has been at RPM for eight years in which time he has been responsible for award-winning campaigns across brand comms, Enhanced-Shopper Experience and Experience-First Platforms. His new role is to lead RPM’s creative department into the agency’s […]
Heineken has picked Amsterdam-based agency We Are Pi as its leads ad agency for its Desperados brand. The agency’s remit with the tequila-flavoured beer is global and effective immediately. It follows a competitive pitch after Heineken parted company with previous incumbent Weiden & Kennedy earlier in 2015. The split was by mutual consent, Heineken said. […]
Heineken USA unveiled a special six-pack of custom handmade Heineken-bottle candles in partnership with lifestyle concept store Alchemist Miami, marking the very first time the beer brand’s #Heineken100 program expands into home goods. The luxurious decorative accessories were hand-poured with a proprietary soy and wax blend, then de-molded and heat-finished, also by hand. The products […]
Heineken USA released the third of its five 2015 #Heineken100 product collaborations: a custom jersey knit and lambskin strap-back cap by innovative Chicago fashion space RSVP Gallery. The ultra-limited offering, designed by RSVP Gallery Operator and Buyer Isimeme “Easy” Otabor, features a chrome buckle and subtle #Heineken100 branding on its interior. The piece will be […]
It’s a seemingly ordinary Sunday as customers go about their weekly shop in Tesco. Only this isn’t a regular lazy Sunday; the Rugby World Cup is approaching and with Heineken involved something is afoot. Continuing from the campaign launch of ‘It’s Your Call’ and local Irish activation ‘The Jonah Machine’, Heineken and creative agency Guns […]
Heineken has unveiled a new TV commercial which sees Daniel Craig reprise the role of James Bond in a high-octane boat chase. As part of the global integrated campaign by Wieden+Kennedy Amsterdam coinciding with the impending release of new Bond film Spectre, the TVC will launch mobile-first via Facebook, before making an appearance on TV […]
Heineken turned London landmark Somerset House into a rugby stadium using 270 degree projection at an event to celebrate its Rugby World Cup sponsorship. The event hosted 900 guests at the London venue and featured a set from British band Everything Everything to kick off the partnership. Rugby stars Jonah Lomu, Will Carling, John Smit, […]
Heineken agencies are launching the next installment in the series of Strongbow ‘EARN IT.’ Challenges. This time Strongbow has upped the ante, challenging regular guys to take on one of Brazil’s best female teams in a 5-a-side battle in Rio. Building on the brand positioning that Strongbow rewards men who ‘step up’ and get the […]
A Heineken ad campaign from Wieden + Kennedy Amsterdam, the brand’s first global campaign effort, has won the Cannes Lions Grand Prix award in the creative effectiveness category, festival organizers confirmed. Separately, a campaign from McCann Melbourne for Metro Trains called “Dumb Ways to Die,” won the Grand Prix in the direct category and a […]
Heineken, the official beer sponsor of ULTRA MUSIC FESTIVAL, happening March 15-17 and March 22-24, 2013 at Bayfront Park in Miami, is transforming the beer line into the ultimate festival experience with its latest activation. Making its debut at the 15th anniversary of the famous event, the Heineken House delivers a world of electronic dance […]