http://www.youtube.com/watch?v=2EK5yeWxtYQ Created by the Auge Headquarter, in Milan, Italy, this video ad shows how IKEA’s furniture can be adjusted to accommodate a young boy. This cheerful video shows the boy doing all he can to become taller so that he can reach a box on a shelf—he succeeds, only because his grandfather has adjusted its […]
Many tend to get stuck in the monotony of everyday life. To inspire you to take action to change something or do something new, Swedish furniture giant IKEA created an ad that tells of the story of an adorable old man escaping from the humdrum routine of his life. The spot, entitled ‘Start Something New’, […]
Ikea has created an augmented reality app that allows customers to see how its products would fit into their homes as it looks to boost its online and mobile sales and limit returns of ill-fitting furniture. The updated 2014 Ikea Catalogue app, available on iOS and Android, will enable customers to try out 90 products […]