The MarTech Health Check – Big Gap Between Ambition and Reality Unveiled

New research from Initials Labs reveals strengths and weaknesses of MarTech implementation across sectors

The MarTech Health Check – Big Gap Between Ambition and Reality Unveiled

Launching today, new research conducted by independent creative agency Initials’ technology and innovation unit LABS looks at how companies are approaching, developing and deploying MarTech. In order to explore why investment in MarTech frequently generates results that fall short of expectations, Initials surveyed 150 senior marketers on the issue. The research sought to pinpoint the root causes of the […]

New Initials research reveals significant numbers of consumers are switching to challenger brands across the board

New Initials research reveals significant numbers of consumers are switching to challenger brands across the board

Launching November 28, new research conducted by independent creative agency Initials has found consumers are switching to challenger brands in their droves, with over two thirds of respondents saying being exposed to a multitude of marketing messages was making them less loyal to established brands. The findings expose five harsh truths established brands must tackle […]

Notonthehighstreet announces two pop-ups for Christmas 2018

Notonthehighstreet announces two pop-ups for Christmas 2018

Notonthehighstreet, the home of thoughtful gifts, has today announced that it will be launching physical ‘pop-ups’ in two central London locations in the run up to Christmas 2018. The curated online marketplace will be showcasing products from over 200 notonthehighstreet Partners (sellers) across the two pop-ups, which will run from 2nd – 22nd November 2018 […]

Initials Launches French Fantasy Campaign for President Brand

Initials Launches French Fantasy Campaign for President Brand

Initials, the independent creative agency, launched a new integrated campaign for Lactalis brand ‘President’. Due to run for the next eight months, the activity centres around three new idents for the brand’s Come Dine With Me sponsorship, premiering on Channel 4. Wider campaign elements include digital out-of-home at key locations across the UK, alongside online […]

Initials launches integrated campaign for Rimmel London’s Match Perfection foundation

Initials launches integrated campaign for Rimmel London’s Match Perfection foundation

 After the recent news of Coty appointing independent creative agency Initials, the agency’s first campaign – Match Perfection – is now live. Following the launch of Rimmel London’s Match Perfection extended foundation range at the beginning of the year, Initials worked closely with the beauty brand on a fresh re-support campaign designed to turn […]

Initials Launches Seriously Spreadable Campaign for Lactalis McLelland

Initials Launches Seriously Spreadable Campaign for Lactalis McLelland

 Initials, the independent creative agency, launches a new integrated campaign for Lactalis McLelland brand Seriously Spreadable. Following the agency’s work on the Seriously rebrand in Spring 2017, the new activity encompasses shopper and TV elements with the full campaign being activated across TV, on-demand video, live activation in-store and social. Targeting audiences, such as […]

Naked Juice opens doors to Colourtopia at Festival No.6

Naked Juice opens doors to Colourtopia at Festival No.6

Naked Juice is inviting visitors to Festival No.6 to step into Colourtopia and experience a unique space full of possibilities, powered by its products. Naked Juice is building on the success of engaging festival-goers in 2016 to drive trial and awareness of its smoothies and the weird and wonderful spirit of its brand by adding […]

Initials launches new website for Macmillan Cancer Support’s “Brave the Shave” campaign

Initials launches new website for Macmillan Cancer Support’s “Brave the Shave” campaign

Initials is thrilled to announce the launch of a new website for Macmillan Cancer Support’s “Brave the Shave” campaign as part of the charity’s digital transformation strategy. Brave the Shave, which is now in its third year, encourages people to shave their heads to raise money to support men, women and children living with cancer. In 2016, […]