The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – are pleased to announce that Google UK Ltd will sponsor both The FAB Agency of the Year Award and The FAB Brand of the Year Award at the 17th FAB Awards in May 2015. Commenting on the partnership The FAB Awards Chairman, N.Nayar […]
A couple of weeks after naming Rodanthi Senduka as the Packaging & Design Jury Chair for the 17th FAB Awards, the International Food and Beverage Creative Excellence Awards are pleased to announce that INGO Stockholm’s Björn Ståhl will be this year’s Advertising Jury Chair. “It is going to be great fun. I have entered work […]
The Post Office has collaborated with Absolute Radio and Mindshare UK to launch an interactive digital campaign to help fly a loved one home for Christmas. The campaign is set to run across Post Office and Absolute Radio’s online properties and social media channels and will encourage people to submit details of the country their […]
Interactive advertising service company Ensequence will roll out an ambitious broad-reaching national platform for interactive TV advertising. AdConneqt+ enables programmers to offer an interactive upgrade to their 30-second ad inventory, where TV viewers can respond to national advertisers’ 30-second spots after a few clicks of the remote control. Interactive advertising professionals say that advanced advertising […]
It started out as a hashtag. It is now a song based on a democratic message, which is compiled with 2704 tweets posted by people across India and filmed with the support of 330 people. #DontSmokeBecause is the first ever Twitter crowd-sourced song conceptualised by Creativeland Asia for the brand Godrej Aer. #DontSmokeBecause was launched […]
It’s interesting to see a second screen approach for radio. Forsman & Bodenfors have created an interactive radio player for computers, tablets and mobile to encourage sharing radio programmes via social media. It’s a very simple concept, well executed. Think of it as sound cloud for radio, and built for sharing on facebook. The more content […]
Esquire partnered with startup Volio to create the ‘Talk to Esquire‘ app, which offers advice and recommendations from three of the magazine’s columnists. Nick Sullivan, David Wondrich and Rodney Cutler will ask you questions about your needs and preferences, “listen” to your answers through voice-recognition technology, and then give pre-recorded responses about what’s right for […]
Audi set out to demonstrate the legendary road hugging capabilities of the A4 through an interactive and socially enabled installation. Passersby in Toronto had the chance to race one of 3 miniature Audis around a custom built 20ft x 7ft racing track using an iPad to control the car. The iPad app was paired with an […]
Most new fashion shows are getting better at expanding into interactive online experiences, and the 2013 Y-S show catwalk from Adidas was no different, set to a projection mapped background and staring multiple live-stream cameras, the interactive live stream catwalk show from Adidas let people switch between various live action shots both on the run […]
Following the astronomical success of their Polar bear campaign last year, Coca-cola are hoping to exploit the second screen phenomenon again during this year’s Super bowl. While most people will be watching the San Francisco 49ers and Baltimore Ravens battle it out on February 3, Coke will be asking the viewers to take part in […]