Exclusive research released today by Bountiful Cow, a leading independent UK media agency, proves that brands adopting Relative Advantage growth principles can deliver a significant uplift across brand metrics and business performance. Analysis of 236 advertising campaigns from the IPA Databank, demonstrated the impact of Relative Advantage as a growth framework, that is particularly relevant […]
Bubble, boil & BREW! Halloween is here again, and the terrifying team at JDO has been burning the midnight oil to bring to life a bewitching beer concept inspired by the evil that lives within us all… Introducing, Stocks Brewery’s Seven Deadly Sins IPAs, a totally twisted seven-pack of creepy crafty beers that celebrate vanity, […]
Billion Dollar Boy has become the first-ever influencer marketing agency to be admitted to the IPA. The agency, which describes itself as The Creative Agency for The Influencer Age, will now work closely with the IPA to help build and develop Influencer Marketing as a grown-up viable channel within the advertising and media industry and […]
Ziggurat, Greene King’s long-term strategic brand partner, has rebranded its flagship beer, Greene King IPA, the nation’s favourite IPA. The new branding is a confident change, going back to the brands original roots. First brewed in 1928, the new identity celebrates the partnership of the pioneering founders Benjamin Greene and Frederick King. Brett Goldhawk, Managing Partner at Ziggurat […]
“Today, we declare a new front in the battle for good beer. This is a new chapter in the craft beer revolution. This is all or nothing.” Few campaigns start with such emotive words, but this was how BrewDog co-founder James Watt described the launch of Punk IPA’s audacious push to increase its customers by […]
Independent craft brewery, BrewDog, has just launched an audacious campaign to deliver a million pints of its flagship Punk IPA to convert new craft beer drinkers. Over the next four weeks, the Aberdeenshire brewery intends to give away 1 million beers- enough to fill over 7000 bathtubs – in the world’s biggest ever beer sampling […]
Orchard Media and Events Group are celebrating being named as one of the Top 100 independent marketing and communications agencies in the UK as ranked by industry magazine The Drum which scored from over 16,000 independent agencies. In a double-win, the Cardiff-based agency also secured membership of the prestigious IPA (Institute for Practitioners in Advertising) in […]
Karmarama has appointed Imogen Landy as Head of Account Management. Landy joins Karmarama from M&C Saatchi where she was Business Director. Landy will be leading the account department managing a number of client relationships and projects across multiple channels. During her 8 years at M&C Saatchi, Imogen worked across the agency’s high-profile accounts, including its […]
