Isobar and leading Brazilian newspaper Estadão launch the first programmatic digital ad in print

Isobar and leading Brazilian newspaper Estadão launch the first programmatic digital ad in print

Isobar Brazil has created a media innovation that uses a QR Code to deliver promotional content from McDonald’s, Burger King, and Subway, in a print ad. The new ad-format provides offers that are personalised based on the profile, time of the day and geolocation of the reader. This is the first-ever product in the advertising […]

Flying Blue creates the Jetlag Social Club a new service to support the customer experience

Flying Blue creates the Jetlag Social Club a new service to support the customer experience

Flying Blue, the Air France-KLM loyalty programme, one of the largest in Europe, has launched a service to tackle jetlag: one of the biggest challenges for travellers. It has partnered with Isobar to create the “Jetlag Social Club” – the first guide of its kind designed by an airline loyalty programme. Developed as an app, this service […]

Leading New Zealand digital agency Little Giant rebrands as Isobar

Leading New Zealand digital agency Little Giant rebrands as Isobar

Little Giant has become Isobar New Zealand, completing its transition into the global agency network. The team will focus on cross-market opportunities and will be bolstered by the global agency’s best-in-class technology and consultancy capabilities. The full integration also strengthens Isobar’s leadership in the experience-transformation sector across the Australia New Zealand region. Isobar, owned by Dentsu […]

Leading digital agency Kinecto linked by Isobar becomes Isobar Romania

Leading digital agency Kinecto linked by Isobar becomes Isobar Romania

Kinecto has announced that it will complete its integration into Isobar and will rebrand to become Isobar Romania. The team will further power Isobar’s creative and digital capabilities in the market, delivering experience-led transformation powered by creativity for clients. The Kinecto team will be reinforced by Isobar’s strategic, consulting, and technological capabilities around the world. […]

Isobar announces global consultancy offering – ‘Transformation Consulting’

Isobar announces global consultancy offering – ‘Transformation Consulting’

Global digital agency Isobar announced the launch of ‘Transformation Consulting’, a Global Consultancy offering to help businesses to define digital transformation strategy and roadmaps to unlock exponential growth. It bolsters Isobar’s strategic capability to deliver experience-led transformation, and ensures excellence in delivery in the end-to-end service offering for clients. The offering was developed as a […]

Isobar launches ‘Augmented Humanity’, their trends report for 2019

Isobar launches ‘Augmented Humanity’, their trends report for 2019

Isobar, a leading global digital agency, released ‘Augmented Humanity: Isobar Trends Report 2019‘, an exploration of five digital trends for 2019. The report explores the extent to which humanity will work in harmony with technology to expand and enrich life in 2019. Written by the innovation and strategy experts across Isobar’s 85 offices in 45 […]

Isobar White Paper Champions Headless Commerce as the Future of Transactional Brand Experiences Online

Isobar White Paper Champions Headless Commerce as the Future of Transactional Brand Experiences Online

Today the integration of content management systems and eCommerce platforms is of critical importance in delivering exceptional customer experiences. Isobar, a global digital marketing agency, has published a white paper to explain how Headless Commerce, an approach to technology architecture, is more important than ever before. “Headless Commerce: Differentiating Your Approach To Experience Commerce Strategy”, […]

There are a million reasons to run in adidas India’s new #itsonyou digital campaign via Isobar

There are a million reasons to run in adidas India’s new #itsonyou digital campaign via Isobar

Isobar has launched #ItsOnYou a digital campaign for . The mainstay is a digital film on running for non-runners. The core objective of the campaign is to expand the brand’s community of runners, especially targeting women non-runners. While most brands strive to garner new audiences through strong communications, which are driven by motivation and persuasion, […]

MarComm’s Magnificence – 2017’s Media Magnificent

MarComm’s Magnificence – 2017’s Media Magnificent

MarComm’s Magnificence is a series where we highlight Magnificent individuals from the Marketing, Design, Advertising, and Communications industries. For the second part of this series we would like to honor those who have successfully led and greatly impacted the growth of Media Companies. From the Co-Founder of Whalar, an influencer marketing agency, disruptive B2B Publishers, […]