Johnnie Walker Blue Label celebrates its entry into après ski culture through collaboration with Perfect Moment and the launch of a limited edition whisky Johnnie Walker, the world’s number one Scotch Whisky*, is partnering with luxury skiwear and lifestyle brand, Perfect Moment, as it enters the Après Ski occasion. Starring Johnnie Walker Blue Label Ambassador […]
By Emma Ralphs, Brand Strategist at Butterfly Cannon Creating brand merchandise is not a new venture. We’ve long seen brands put their logo on anything from tote bags to t-shirts. But recently, there has been a shift in how merchandise is perceived, making the seismic shift from ‘tacky’ to ‘trendsetting’. Far from being relegated to […]
Johnnie Walker partners with cultural changemakers in over 10 countries to encourage the world to Keep Walking
Johnnie Walker Introduces The Walkers
Many brands often believe they have a responsibility to serve a purpose which reaches beyond their business objectives. According to Havas’ Meaningful Brands research, three-quarters of people feel the same way, expecting their chosen brands to make a positive contribution towards wellbeing and quality of life. Brand purpose has many definitions, but in its basic […]
A few weeks after naming Daniel Bonner as Jury President for the Advertising, Interactive and Digital categories, The FAB Awards have now revealed Mary Lewis as the Chair of the The Packaging & Design Jury for the 15th Annual FAB Awards. The FAB Awards are an International Awards programme, which focus solely on work done […]