Coca-Cola and Wunderman Thompson want everyone to express for a better 2021 with a new packaging with letters of the alphabet.

Coca-Cola and Wunderman Thompson want everyone to express for a better 2021 with a new packaging with letters of the alphabet.

After years since the launch of the first “Share a Coke” successful campaign in Latin America, with names on the cans, Coca-Cola and Wunderman Thompson Brazildecided to go further and bet once again on creativity applied to packaging. With the aim of spurring a movement where teenagers mainly will be able to use the cans or bottles as […]

Interbrand promotes Manfredi Ricca to Global Chief Strategy Officer

Interbrand promotes Manfredi Ricca to Global Chief Strategy Officer

Interbrand announced the appointment of Manfredi Ricca to Global Chief Strategy Officer, a promotion from his previous role as Chief Strategy Officer, EMEA & LatAm. In his new role, Manfredi will hold a position on the Executive Leadership Team, reporting to Charles Trevail, Global Chief Executive Officer. As Global Chief Strategy Officer, he will oversee […]

Dentsu Aegis Network appoints first presidents for Carat and Vizeum in Latin America

Dentsu Aegis Network appoints first presidents for Carat and Vizeum in Latin America

Dentsu Aegis Network appoints, for the first time, regional presidents for its media agencies in Latin America, further strengthening the presence of the network within this important region. Fernando Bermudez Pire has been appointed the President of Carat and Vanessa González will take on the position of President for Vizeum in Latin America. This is an […]

McCann Colombia unveils fundraising campaign for the Colombian Special Olympics Team

McCann Colombia unveils fundraising campaign for the Colombian Special Olympics Team

 Special Olympics is a non-profit international organisation that seeks the social inclusion of people with intellectual disabilities through sport. Operating in 175 countries, it impacts around 5 million athletes worldwide. As part of an NGO, each national delegation must seek for its own funding, and in the case of Colombia, this becomes even more […]

Dhélet Y&R and Movistar launch Mother’s Day spot

Dhélet Y&R and Movistar launch Mother’s Day spot

[KGVID]https://marcommnews.com/wp-content/uploads/2017/10/Movistar-Little-Richard.mp4[/KGVID] Who would ever think not to answer a call from their mother?  Dhélet Y&R and Movistar launched a Mother’s Day spot about a young man who apparently doubted answering when he got a video call from his mother, but in reality, he’s preparing a surprise to make her happy. Advertising Agency: Dhélet Y&R Client: […]