HOVIS® LAUNCHES EXCLUSIVE FAMILY COMPETITION TO CELEBRATE ANIMATED FILM ‘THAT CHRISTMAS’ FOR LOCKSMITH ANIMATION PARTNERSHIP

HOVIS® LAUNCHES EXCLUSIVE FAMILY COMPETITION TO CELEBRATE ANIMATED FILM ‘THAT CHRISTMAS’ FOR LOCKSMITH ANIMATION PARTNERSHIP

From 4th November, Hovis® will launch an exclusive ‘win a family holiday’ competition across its popular Best of Both® loaves (£1.35, 800g) to celebrate its partnership with Locksmith Animation. The limited-edition designs will feature on 4.3 million packs in retailers nationwide as the competition ties in with Netflix’s upcoming hilarious and heart-warming animated film That Christmas. An engaging shopper competition, […]

Sainsbury’s & the BFG launch their phizz-whizzing new Christmas campaign

Sainsbury’s & the BFG launch their phizz-whizzing new Christmas campaign

In the heartwarming TV advert, two old friends embark on a journey, showcasing the delicious flavours of the festive Taste the Difference and Sainsbury’s ranges In a TV first, real-life Sainsbury’s colleague ‘Sophie’ is featured alongside lovable character the Big Friendly Giant (the BFG) The 60” is set to premier on TV at 20.15, during […]

Roundtable Talk: Senior Services Marketing Agency Varsity Launches Podcast About Longevity and Aging

Roundtable Talk: Senior Services Marketing Agency Varsity Launches Podcast About Longevity and Aging

Premiere episode features Garrison Keillor and his 23 rules for aging Senior services marketing agency, Varsity, is taking its industry-leading expertise to digital audiences with the launch of a new video podcast called Roundtable Talk. Roundtable Talk is a podcast about longevity and aging and will explore what it means to age well and endeavoring to reframe […]

KLEENEX BREATHES LIFE INTO NEW RANGE OF TISSUES WITH ART-INSPIRED CAMPAIGN FROM FCB LONDON

KLEENEX BREATHES LIFE INTO NEW RANGE OF TISSUES WITH ART-INSPIRED CAMPAIGN FROM FCB LONDON

The work, created in collaboration with artist Alma Haser, promotes new ‘scrunch to release’ scented tissues from the brand. Kleenex is backing the launch of its new Easy Breathe tissues with a campaign by FCB London. Landing just in time for cold and flu season, Kleenex Easy Breathe introduces a unique, capsule-burst technology that, when […]

IMMEDIATE LAUNCHES PRISM: NEXT GENERATION FIRST PARTY DATA SOLUTION

IMMEDIATE LAUNCHES PRISM: NEXT GENERATION FIRST PARTY DATA SOLUTION

Immediate, home to trusted brands that people love, has announced the launch of Prism, its new full scale first party data solution. Prism advances Immediate‘s commercial audience capabilities, offering advertisers valuable first-party data from its market-leading brands. This data, combined with exclusive access to premium, brand-safe ad inventory, provides unprecedented opportunities for targeting, insight, research, […]

GumGum Introduces The GumGum Platform™ and Mindset Graph™, Ushering in a New Era of Digital Advertising

GumGum Introduces The GumGum Platform™ and Mindset Graph™, Ushering in a New Era of Digital Advertising

The GumGum Platform™ and Mindset Graph™ connect contextual, attention, and creative to deliver relevant, privacy-respecting ads that enhance user experience and empower brands to drive outcomes GumGum, the contextual-first technology leader transforming digital advertising, today announced the launch of the GumGum Platform, a flagship solution that unifies its three main product lines: GumGum Contextual, GumGum […]

KODAK LAUNCHES TOOL TO BREAK NEW GROUND IN THERAPY FOR DEMENTIA PATIENTS

KODAK LAUNCHES TOOL TO BREAK NEW GROUND IN THERAPY FOR DEMENTIA PATIENTS

“Memory Shots” helps dementia patients capture memories that were never shot on film, offering a major breakthrough in ‘photo reminiscence therapy’. Re-capturing cherished memories Photos are one of the most important forms of therapy to help dementia patients remember a moment in time and inspire them to talk. But not every cherished moment has a […]

Publicis Groupe UK launches LeSHOP – its first creative agency specialising in commerce

Publicis Groupe UK launches LeSHOP – its first creative agency specialising in commerce

Publicis Groupe UK has announced today (Monday 30th September) the launch of LeSHOP, a creative agency specialising in building brands in the commerce space. In an era where every moment is shoppable, LeSHOP’s offering, which includes brand activation, retail experience and omnichannel marketing, will help clients seamlessly integrate brand and commerce. The new agency seeks to […]