The AI-powered feature enables marketers to interact directly with their analytics data, making it easier to identify trends, spot key issues, and receive suggestions in real-time Source: Mapp
Immediate, home to trusted brands that people love, has announced the launch of Prism, its new full scale first party data solution. Prism advances Immediate‘s commercial audience capabilities, offering advertisers valuable first-party data from its market-leading brands. This data, combined with exclusive access to premium, brand-safe ad inventory, provides unprecedented opportunities for targeting, insight, research, […]
The GumGum Platform™ and Mindset Graph™ connect contextual, attention, and creative to deliver relevant, privacy-respecting ads that enhance user experience and empower brands to drive outcomes GumGum, the contextual-first technology leader transforming digital advertising, today announced the launch of the GumGum Platform, a flagship solution that unifies its three main product lines: GumGum Contextual, GumGum […]
“Memory Shots” helps dementia patients capture memories that were never shot on film, offering a major breakthrough in ‘photo reminiscence therapy’. Re-capturing cherished memories Photos are one of the most important forms of therapy to help dementia patients remember a moment in time and inspire them to talk. But not every cherished moment has a […]
Publicis Groupe UK has announced today (Monday 30th September) the launch of LeSHOP, a creative agency specialising in building brands in the commerce space. In an era where every moment is shoppable, LeSHOP’s offering, which includes brand activation, retail experience and omnichannel marketing, will help clients seamlessly integrate brand and commerce. The new agency seeks to […]
Today (26 September) marks a new era for The London Standard as it repositions as a premium weekly publication, celebrated by a powerful out of home campaign across the capital. The launch campaign will feature over seven hundred roadside and digital screens strategically positioned in iconic London locations, including over 30 of JCDecaux’s iconic roadside […]
Executive Collective Empowers Companies to Balance Planet & Profit As Climate Week NYC gathers global leaders to tackle the pressing issue of climate change, Chiefly & Co., a women-led fractional executive consultancy, is proud to announce its official launch. With a unique model that combines fractional domain expertise with a deep commitment to sustainable practices, Chiefly […]
Includes “Bias Breaker” tech tackling bias in Gen AI images The Brandtech Group is leading the marketing industry by unveiling a raft of initiatives to promote and set boundaries for the ethical use of generative AI. These include a blueprint for creating an ethical Gen AI policy, and proprietary technology that tackles bias in foundation […]
Premier Digital Media Agency Names Rodney Perry as President of Canadian Coegi Operations Coegi, a leading digital media agency owned by True Independent Holdings (TIH), today announced the launch of Coegi Canada, marking a significant expansion of its North American operations. The company has appointed industry veteran Rodney Perry as President of Coegi Canada, effective […]
Dominic Smales and Simon Goodman launch world first audience led entertainment creator studio GloMotion Studios GloMotion Studios, founded by industry trailblazers Dom Smales and Simon Goodman, officially launches today and has appointed digital branded content and marketing expert Chris Davis as Commercial Director. The studio aims to revolutionise the creator economy by packaging top creators […]