Guerilla campaign hopes to restore wonder of the night sky and more Bray & Co, the independent, full service creative agency, is breaking a mind-bending campaign to launch DarkSky One, a concept car unlike any vehicle ever seen. DarkSky International is the disruptive global nonprofit leading the fight against light pollution by championing a simple, transformative idea: protecting darkness protects […]
End-to-end optimisation toolkit enables platform users to curate inventory supply dynamically to better serve demand-side clients Advanced programmatic platform Limelight Inc. has launched the Adaptive Rules Centre (ARC) – a rules-based toolkit that enables users of Limelight’s white-label platform to customise and optimise ad performance through automation. In early tests, users have reported revenue increases […]
New customer portal delivers immediate funding, real-time insights and seamless integrations with major digital platforms to accelerate revenue access and performance Revving, the fintech platform reshaping the financial infrastructure of the digital economy, has launched RevHub – a first-of-its-kind customer portal designed to eliminate payment delays across the digital economy. Rebuilt from the ground up […]
Today, VCCP has announced the launch of VCCP Social Club, an evolved social offering from the independent integrated global network, known for challenging convention to create value. VCCP Social Club is a global collective of more than 80 social specialists whose mission is clear: to help brands shine brighter in social, whether within communities or within culture. At the […]
With protectionism on the rise, SKF is challenging convention with a new initiative that celebrates openness over ownership. The Patent Bay is a real, fully legal platform for sharing technologies that could reduce environmental impact, introduced through a campaign inspired by the free-sharing spirit of the early internet. The initiative was developed with NORD DDB. […]
Leading agencies Good Relations, Harvard, and Teamspirit join forces to form VCCP Roar, a PR and communications powerhouse VCCP, the independent global challenger network, has today announced the creation of a new PR and communications business, VCCP Roar, bringing together its leading specialist communications agencies Good Relations, Harvard, and Teamspirit. The move harnesses the combined heritage […]
Award-winning creative leader Nick Sonderup has spent more than two decades making work for brands like MTV, American Express, State Farm, Nike, Stella Artois, ESPN, MINI and Northwell Health. Now, he’s turned his wit and wisdom into a book for the people who keep the advertising machine running. His new release, How Not to Hate Advertising: A Creative’s Guide to a […]
New agency leverages dual-hemisphere model to fuse world-class creative talent with seamless service for global clients, including the US market. Independent agency network Not Normal Group today announced the launch of For Real, a new global design agency built to create beautiful and impactful brands. The agency will be led by the highly acclaimed designer Ben Longden, formerly the Digital Design […]
A teaser promoting Season 4 of hit French rap competition Nouvelle École (New School) has launched. Comparing stepping on stage to climbing into a boxing ring, the 2-minute online film opens in a futuristic world where competitors prepare to face off against each other in the ultimate rap showdown. Led by French hip hop legends SDM and SCH, […]
Costco Launches One-Touch Lomi 3 That Turns Nasty Kitchen Waste Into Clean Dirt Raindrop, the full-service creative, branding and performance marketing agency, has launched a sophisticated advertising campaign to promote the breakthrough Costco rollout of Lomi 3, the easy-to-use home appliance that turns messy, hard-to-handle kitchen waste into clean, garden and yard-ready soil. The campaign, which […]