Following other key European launches, Austria becomes Utiq’s sixth operational market The partnership leverages A1 expertise and network reach to enable responsible digital marketing Utiq, the European AdTech company with a unique telco-powered first-party identifier that harnesses Authentic Consent to enable responsible digital marketing, has officially entered the Austrian market in collaboration with A1, Austria’s […]
From 4th November, Hovis® will launch an exclusive ‘win a family holiday’ competition across its popular Best of Both® loaves (£1.35, 800g) to celebrate its partnership with Locksmith Animation. The limited-edition designs will feature on 4.3 million packs in retailers nationwide as the competition ties in with Netflix’s upcoming hilarious and heart-warming animated film That Christmas. An engaging shopper competition, […]
In the heartwarming TV advert, two old friends embark on a journey, showcasing the delicious flavours of the festive Taste the Difference and Sainsbury’s ranges In a TV first, real-life Sainsbury’s colleague ‘Sophie’ is featured alongside lovable character the Big Friendly Giant (the BFG) The 60” is set to premier on TV at 20.15, during […]
Premiere episode features Garrison Keillor and his 23 rules for aging Senior services marketing agency, Varsity, is taking its industry-leading expertise to digital audiences with the launch of a new video podcast called Roundtable Talk. Roundtable Talk is a podcast about longevity and aging and will explore what it means to age well and endeavoring to reframe […]
30 years after the iconic “Dancing Man” ad, Guinness introduces a playful stop-motion film to showcase its innovative Nitrosurge device and cans Guinness is inviting more people to experience the joy and communion of a perfect pint at home with its new campaign, “Dancing Can,” a modern nod to the beloved 1994 “Dancing Man” ad. […]
The work, created in collaboration with artist Alma Haser, promotes new ‘scrunch to release’ scented tissues from the brand. Kleenex is backing the launch of its new Easy Breathe tissues with a campaign by FCB London. Landing just in time for cold and flu season, Kleenex Easy Breathe introduces a unique, capsule-burst technology that, when […]
The AI-powered feature enables marketers to interact directly with their analytics data, making it easier to identify trends, spot key issues, and receive suggestions in real-time Source: Mapp
Immediate, home to trusted brands that people love, has announced the launch of Prism, its new full scale first party data solution. Prism advances Immediate‘s commercial audience capabilities, offering advertisers valuable first-party data from its market-leading brands. This data, combined with exclusive access to premium, brand-safe ad inventory, provides unprecedented opportunities for targeting, insight, research, […]
The GumGum Platform™ and Mindset Graph™ connect contextual, attention, and creative to deliver relevant, privacy-respecting ads that enhance user experience and empower brands to drive outcomes GumGum, the contextual-first technology leader transforming digital advertising, today announced the launch of the GumGum Platform, a flagship solution that unifies its three main product lines: GumGum Contextual, GumGum […]
“Memory Shots” helps dementia patients capture memories that were never shot on film, offering a major breakthrough in ‘photo reminiscence therapy’. Re-capturing cherished memories Photos are one of the most important forms of therapy to help dementia patients remember a moment in time and inspire them to talk. But not every cherished moment has a […]
