‘A monochrome marketing marvel’: The UK’s biggest sneaker event unveiled as adidas and OFFICE launch the cult reimaged Superstars range at the Future Stores ‘Superstars Superstore’ THEY are arguably the most iconic trainers of all time – and now the celebrated adidas Superstar range is being relaunched in conjunction with OFFICE, the fashion footwear specialist […]
— The First Comprehensive, Evidence-Based Guide On How Truly Successful Brands Are Built New Book Reveals Why Brand Associations Are the Operating System of Marketing—and Offers Practical Tools to Build Stronger, More Memorable Brands Why do some brands stick in our minds—and wallets—while others fade into irrelevance? According to internationally recognized brand strategist Ulli Appelbaum, […]
A UK-first, the service leverages esbconnect’s GDPR-compliant database of 17m UK email addresses to identify and convert unknown website visitors through email Customer acquisition specialist, esbconnect, has launched Optivo, its new audience retargeting tool, Optivo. In a UK first, Optivo enables brands to retarget anonymous website visitors not on their CRM system with an email. […]
Incubeta, a global leader in digital marketing, today announced the launch of its innovative Seamless Search solution on Google Cloud Marketplace. This powerful offering leverages Google’s Gemini models alongside Incubeta’s advanced proprietary machine learning models to harmonize paid and organic search efforts, driving unprecedented incrementality and optimizing search reach at a scale previously unattainable. “Seamless […]
Grey Midwest has unveiled its latest work with the launch of Mojo® Energy Pouches, a groundbreaking new product in the rapidly growing energy pouch category. This marks the agency’s first collaboration with Mojo and the brand’s debut creative campaign, introducing consumers to a fresh, portable way to get energized. Positioned with the tagline “Energy By […]
Vistar’s new offering combines the confidence of direct deals with the power and flexibility of programmatic buying Vistar Media, the leading global provider of technology solutions for OOH media and part of T-Mobile Advertising Solutions, today announced the launch of Programmatic Guaranteed (PG), a new way to buy and sell OOH campaigns when certainty and […]
Invibes Advertising (Invibes), a leader in digital advertising innovation, proudly unveils Fusion—a proprietary, fully automated GenAI solution that marks a major leap in intelligent advertising activation. As the centerpiece of Invibes’ evolving suite of advanced advertising technologies, Fusion seamlessly integrates automation, creativity, and data intelligence to unlock new levels of campaign performance and scalability. This launch follows […]
B&B has partnered with The Herbtender on the launch of a range of five organic teas, crafted with adaptogens, functional mushrooms and herbs. The agency worked on the original brand creation of The Herbtender – covering brand positioning, creative strategy, naming, brand design and packaging – across its initial product offering of adaptogenic supplements. The […]
Award-winning Creative Director, musician, and entrepreneur Keith Lawler launches LAUDHAUS, Ireland’s first agency dedicated to strategic sonic branding. With over two decades of experience in both music and advertising, Lawler created LAUDHAUS with a clear mission: harness the power of sound to build meaningful, distinctive brand identities that resonate deeply with audiences. “Sonic branding is […]
Unilever today announced the launch of Sketch Pro, a cutting-edge, in-house centre of excellence for graphic design. Developed in partnership with creative production leader IPG Studios, Sketch Pro is set to transform how Unilever’s Home Care brands create content – delivering high-quality assets up to three times faster than traditional models. As consumers seek more […]