With protectionism on the rise, SKF is challenging convention with a new initiative that celebrates openness over ownership. The Patent Bay is a real, fully legal platform for sharing technologies that could reduce environmental impact, introduced through a campaign inspired by the free-sharing spirit of the early internet. The initiative was developed with NORD DDB. […]
Leading agencies Good Relations, Harvard, and Teamspirit join forces to form VCCP Roar, a PR and communications powerhouse VCCP, the independent global challenger network, has today announced the creation of a new PR and communications business, VCCP Roar, bringing together its leading specialist communications agencies Good Relations, Harvard, and Teamspirit. The move harnesses the combined heritage […]
Award-winning creative leader Nick Sonderup has spent more than two decades making work for brands like MTV, American Express, State Farm, Nike, Stella Artois, ESPN, MINI and Northwell Health. Now, he’s turned his wit and wisdom into a book for the people who keep the advertising machine running. His new release, How Not to Hate Advertising: A Creative’s Guide to a […]
New agency leverages dual-hemisphere model to fuse world-class creative talent with seamless service for global clients, including the US market. Independent agency network Not Normal Group today announced the launch of For Real, a new global design agency built to create beautiful and impactful brands. The agency will be led by the highly acclaimed designer Ben Longden, formerly the Digital Design […]
A teaser promoting Season 4 of hit French rap competition Nouvelle École (New School) has launched. Comparing stepping on stage to climbing into a boxing ring, the 2-minute online film opens in a futuristic world where competitors prepare to face off against each other in the ultimate rap showdown. Led by French hip hop legends SDM and SCH, […]
Costco Launches One-Touch Lomi 3 That Turns Nasty Kitchen Waste Into Clean Dirt Raindrop, the full-service creative, branding and performance marketing agency, has launched a sophisticated advertising campaign to promote the breakthrough Costco rollout of Lomi 3, the easy-to-use home appliance that turns messy, hard-to-handle kitchen waste into clean, garden and yard-ready soil. The campaign, which […]
The internet has long been divided: should you use butter or mayonnaise to achieve the perfect grilled cheese crust? Now Tillamook is ending the debate once and for all with an innovative product launch that I thought would be of interest. Launching today on National Sandwich Day (November 3) and available for purchase on November 6, the […]
Breakthrough tech allows one-click campaign creation of AI/ML-powered Sponsored Product onsite ad formats across all billing types and ad placements – removing ad-buying friction for leading Retail Media Networks Particular Audience, the AI-powered retail media platform, today announced the release of its Automated Ad Set Builder, a market-first feature that eliminates every manual step in […]
A new OOH campaign by creative agency BMB celebrates the launch of Munch Mix, a unique snack combination from Kerry Dairy Consumer Foods’ Strings & Things brand. The campaign introduces a joyful set of characters, bringing out the playfulness of the product. Munch Mix packs come in two variants – Cheddar Cheese & Crunchy Crackers […]
Making tools freely accessible to brands and retailers for Retail Media reporting, Ad Serving integration and Agentic Commerce, built on Particular Audience’s market-leading Adaptive Transformer AI-powered search. Particular Audience, the AI-powered retail media platform transforming product discovery and advertising, today announced the launch of the Particular Audience Open Source Suite – three developer-first tools now […]