![FRED & FARID Launches [Ai]magination, a Global AI Production Studio Tailor-Made for Brands, CMOs and Agencies in 2024.](https://marcommnews.com/wp-content/uploads/2024/01/HD_PR_KeyFrame_2880x1440_150DPI-701x351.jpg "FRED & FARID")
We need AI. But AI needs us. From the beginning of AI’s emergence in our industry, we kept an eye on its evolution and impact. From gathering a community of AI talents around the world, to producing two AI art exhibitions in Shanghai and Paris under the name ‘Aimagination’, we are now taking it to […]
Curation expert Multilocal rolls out exclusive CarbonSmart and partners with carbon intelligence platform Cedara to validate campaign performance Digital advertising curation expert, Multilocal, today announces the launch of its CarbonSmart solution to deliver high-performance, low-emission ad campaigns, validated by leading carbon intelligence platform, Cedara. Traditionally, within a Private Marketplace (PMP), each single impression generates millions […]
Independent full-service advertising agency St. John and restaurant-growth consultancy Store By Store (SxS) have launched “Smart Takes,” a podcast series created to discuss restaurant growth, trends, guest experience, franchising and how to build long-term brands in the QSR, fast casual and casual categories. Store By Store, a partner company to St. John, uses guest transactions, proximity data and marketing […]
Multi-award-winning agencies, Nordic Morning, Comprend, Petra, Pyramid and Graal, are uniting as one agency, under the Comprend brand. The new agency will establish a new industry category, offering unrivalled expertise in tech-enabled marketing and communication, creating long-term trust and sustainable growth for their clients. The five agencies have collaborated in a common business area in Aura, previously H&H Group […]
Creative agency Impero and luxury fashion and fragrance brand Carolina Herrera are today launching the second series of the acclaimed Carolina Herrera Presents: Walk Tall. Hosted by broadcaster Miquita Oliver and Vogue Fashion Director Julia Sarr-Jamois, the podcast’s second season aims to inspire the next generation of young women in business. Inspired by Venezuelan designer […]
The scholarship aims to amplify historically marginalized voices in the creative industry Wunderman Thompson today opens applications for the 2023 Helen Lansdowne Resor Scholarship in partnership with the 4A’s Foundation. Named after Helen Lansdowne Resor, the industry and Wunderman Thompson’s first female copywriter, the scholarship provides female & non-binary students the opportunities and support they […]
BC2 will help brands to unlock their full growth potential with a modular approach to accessing products and services designed to grow brand equity and business performance. Bountiful Cow, a leading independent media agency, has introduced a new brand consultancy, offering specialised services to address the full spectrum of growth challenges facing brands today. Named […]
Global socially-led creative agency We Are Social today launched the latest edition of its annual trends report, Think Forward 2024. This year’s report, titled ‘The Social Reckoning’, examines how, in a backdrop of increased commercialisation and commodification, people on social media are rethinking and reframing their worth. They are examining the value derived from their […]
Hot on the heels of the launch of The 42, leading brand design agency Lewis Moberly has created the structural and brand design for The 25. The 25 is the latest pillar of The Glenrothes rare whisky portfolio, all deeply connected to The Glenrothes private estate in Rothes, Speyside. The 25 year old wait is […]
Focusing on developing dynamic typography and contemporary design systems, the brand launch immediately establishes Tylko as a standout player amongst the category of overly commercialised furniture. David Wigglesworth, Executive Creative Director: “It was a pleasure working with Kuba Eichelberger and team Tylko on this project. They have a truly unique product rooted in strong design […]