AI-powered platform is first independently owned media management system in America, helping Fortune 500 companies monetize overlooked assets worth an average $48M annually. Sonder, the global authority in owned media valuation, today announces its U.S. launch with an AI-powered platform that has already unlocked more than $12 billion in previously untapped media value for brands, including […]
Building on its presence in São Paulo and most recently London, the agency is expanding internationally, focusing on social-first strategies and brand building across all channels DOJO, a Brazilian-based agency owned by partners Rodrigo Toledo and Thiago Baron, continues its international expansion project arriving now in the world’s leading advertising industry. With an eye on […]
Toast, the production agency, is proud to announce the launch of StoryX, a cutting-edge AI-powered story-finding platform designed to uncover authentic narratives and real people’s stories, and spark inspiration for casting on-screen talent. Developed in-house, StoryX uses the strengths of AI to unearth compelling, real-world stories that align with specific themes, talent traits, and brand […]
Blending timeless design with cutting-edge innovation, Montblanc Digital Paper redefines how luxury meets technology Montblanc, a brand renowned for its timeless writing instruments, has teamed up with AKQA to launch Montblanc Digital Paper, the maison’s first luxury e-writing device. This launch marks a new chapter in Montblanc’s tradition of craftsmanship and innovation. The collaboration with […]
A Next-Gen Studio Blending Tradition with AI-Powered Innovation Industry veterans David Dimeola and Ryan O’Phelan have launched DeltaRomeo, a next-generation studio built for modern creative production—combining proven post-production expertise with generative AI that rapidly transforms ideas into fully realized visual worlds. Part elite creative unit, part innovation lab, DeltaRomeo officially opens its doors with a mission: to fuse world-class visual […]
Austin Scott, chief creative officer at Brandon, has released Before You Get the Brief: A Field Guide to Launching and Fueling Your Creative Career, a candid, no-nonsense manual for students and junior creatives navigating one of the toughest job markets in advertising history. Scott has spent more than 15 years at agencies including FCB, Leo Burnett, BBDO, […]
‘A monochrome marketing marvel’: The UK’s biggest sneaker event unveiled as adidas and OFFICE launch the cult reimaged Superstars range at the Future Stores ‘Superstars Superstore’ THEY are arguably the most iconic trainers of all time – and now the celebrated adidas Superstar range is being relaunched in conjunction with OFFICE, the fashion footwear specialist […]
— The First Comprehensive, Evidence-Based Guide On How Truly Successful Brands Are Built New Book Reveals Why Brand Associations Are the Operating System of Marketing—and Offers Practical Tools to Build Stronger, More Memorable Brands Why do some brands stick in our minds—and wallets—while others fade into irrelevance? According to internationally recognized brand strategist Ulli Appelbaum, […]
A UK-first, the service leverages esbconnect’s GDPR-compliant database of 17m UK email addresses to identify and convert unknown website visitors through email Customer acquisition specialist, esbconnect, has launched Optivo, its new audience retargeting tool, Optivo. In a UK first, Optivo enables brands to retarget anonymous website visitors not on their CRM system with an email. […]
Incubeta, a global leader in digital marketing, today announced the launch of its innovative Seamless Search solution on Google Cloud Marketplace. This powerful offering leverages Google’s Gemini models alongside Incubeta’s advanced proprietary machine learning models to harmonize paid and organic search efforts, driving unprecedented incrementality and optimizing search reach at a scale previously unattainable. “Seamless […]
