Grey Midwest has unveiled its latest work with the launch of Mojo® Energy Pouches, a groundbreaking new product in the rapidly growing energy pouch category. This marks the agency’s first collaboration with Mojo and the brand’s debut creative campaign, introducing consumers to a fresh, portable way to get energized. Positioned with the tagline “Energy By […]
Vistar’s new offering combines the confidence of direct deals with the power and flexibility of programmatic buying Vistar Media, the leading global provider of technology solutions for OOH media and part of T-Mobile Advertising Solutions, today announced the launch of Programmatic Guaranteed (PG), a new way to buy and sell OOH campaigns when certainty and […]
Invibes Advertising (Invibes), a leader in digital advertising innovation, proudly unveils Fusion—a proprietary, fully automated GenAI solution that marks a major leap in intelligent advertising activation. As the centerpiece of Invibes’ evolving suite of advanced advertising technologies, Fusion seamlessly integrates automation, creativity, and data intelligence to unlock new levels of campaign performance and scalability. This launch follows […]
B&B has partnered with The Herbtender on the launch of a range of five organic teas, crafted with adaptogens, functional mushrooms and herbs. The agency worked on the original brand creation of The Herbtender – covering brand positioning, creative strategy, naming, brand design and packaging – across its initial product offering of adaptogenic supplements. The […]
Award-winning Creative Director, musician, and entrepreneur Keith Lawler launches LAUDHAUS, Ireland’s first agency dedicated to strategic sonic branding. With over two decades of experience in both music and advertising, Lawler created LAUDHAUS with a clear mission: harness the power of sound to build meaningful, distinctive brand identities that resonate deeply with audiences. “Sonic branding is […]
Unilever today announced the launch of Sketch Pro, a cutting-edge, in-house centre of excellence for graphic design. Developed in partnership with creative production leader IPG Studios, Sketch Pro is set to transform how Unilever’s Home Care brands create content – delivering high-quality assets up to three times faster than traditional models. As consumers seek more […]
UK launch is enabled by two new Telco partnerships, giving Utiq unrivalled scale in the delivery of deterministic, privacy-first advertising Utiq, the European AdTech company offering Telco-powered infrastructure rooted in authentic, user-consented signals, announces the operational launch of its service in the UK, marking a further significant milestone in the company’s expansion. The launch follows the […]
J Sainsbury plc’s (Sainsbury’s) loyalty, insights and retail media business, Nectar360, has announced the upcoming launch of a new unified retail media platform: Nectar360 Pollen. Designed to solve for the industry’s biggest pain points and to support Nectar360’s mission to create valuable relationships between customers and their favourite brands. Built in-house by Sainsbury’s and Nectar360 and co-created […]
Branding consultancy Tátil Design has officially landed in New York City, marking the next phase of its strategic global expansion following a successful London launch. This move involves three major developments: physical presence in the US market, the appointment of global brand veteran Flávia Buchmann as Senior Global Director, and the debut of Tátil Design’s […]
Vistar Media expands its investment in education, offering free, self-paced training to support marketers, media owners and self-service teams across EMEA Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced the expansion of Vistar Academy to the EMEA region. This milestone brings free, high-quality training and certification programs to […]