As part of the drive to increase the circular economy, global resource management company Veolia is launching an online trading platform that makes it easier to sell and buy organic resources. Designed to save users time and money, BioTrading will provide businesses the opportunity to better leverage the 100 million tonnes of raw materials and […]
Following a successful year beta-testing the bespoke music platform in Australia, Admusic V2.0 will launch in March under the name MusicBrief. The rebrand will mark the roll out of its unique model to brands, agencies and content creators worldwide. During the past 12 months the platform has been continually reviewing and improving on aspects of […]
New York based children’s lifestyle startup brand, Masala Baby, has announced its foray into the Indian market with a special collection of uniquely designed clothes, which will be available on Asia’s biggest omni-channel player for kids and baby products– FirstCry-BabyOye. Masala Baby was founded in 2010 by Dipali Patwa, who runs an all-woman team and […]
Global adtech and app user acquisition company, Mpire Network, launched a comprehensive brand refresh. At its centre is the introduction of a new, truncated name, Mpire, to reflect the Company’s evolution beyond the category of ad network. Accompanying the new name will be a renewed visual brand identity for the company, and the new website. […]
S.O.S Amitié has launched #AtFirstSight : a broad mobile campaign exploiting the invisible area scrolling through Facebook’s feed to reveal in “full screen” the pain that people who call S.O.S Amitié hide. Initiated by Facebook in partnership with Stratégies, the winning campaign “Hack for Good” is signed by Buzzman. 1 in 10 French people has nobody […]
[KGVID]https://marcommnews.com/wp-content/uploads/2017/11/Car-Tax-ad.mp4[/KGVID] DVLA has today unveiled a new campaign reminding motorists to pay their car tax. Those who aren’t paying their car tax are costing the treasury tens of millions per year in lost revenue, which led to Y&R London’s campaign targeting the ‘chancers’ avoiding their car tax and culminating with the strapline ‘tax it or […]
SSAFA, the Armed Forces charity has launched a new integrated campaign to help fight isolation in veterans. The charity is calling on the public to join its fight against ‘The Invisible Enemy’ of loneliness and isolation in working-age veterans by helping raise funds for the charity’s personal face-to face support. The integrated campaign includes an […]
Tovaritch! Premium Russian Vodka have unveiled the latest instalment of their ‘Never Drink Alone’ campaign. Devised by Proximity Madrid, the campaign launched in May and has both digital and print elements to it. “We have been working with this for two years, and it is providing great results, in both sales and brand awareness,” explains David Vijil, Creative Director […]
Today The Co-op launches its Summer TV campaign ‘Be as unpredictable as the Summer’. The 40-second commercial, accompanied by four 10 second ads create a contagious spirit of unpredictability that unleashes the potential for experiences to take you anywhere. The advert shows the escalation of events that leads to a group of friends getting together […]
A new logo has been revealed for BBC Three ahead of its move online, with 16 February announced as the date for the channel’s switchover. The new logo is made up of two white bars and an exclamation mark on a pink background. It has been criticised on Twitter for the fact it seems to […]