X marks the spot – a new identity for Oxford Street

X marks the spot – a new identity for Oxford Street

London’s Oxford Street is set to launch a new identity, developed by Goosebumps Brand Consultancy, which uses an ‘X’ to ‘mark the spot’. The new identity is based around the proposition ‘it all starts here’. It sees the Oxford Street name shortened to Ox St. Goosebumps was appointed to work on the new branding by […]

BETC London Print Campaign for Aptamil

BETC London Print Campaign for Aptamil

BETC London has produced a standout print campaign to support the launch of Aptamil with Pronutra+ range of baby Follow On milk in the UK. This is the first creative work from BETC London for the Aptamil brand from Danone Baby Nutrition. In 2012 BETC launched the popular ‘Supergroup’ for sister brand Cow & Gate. […]

‘The Puma Dance Dictionary’ by Grey London

Before there were words, texts, tweets, we had body language. The Puma ‘Dance Dictionary’ is a new language of dance created to launch the new Puma Sync Fragrances. A form of non-verbal communication that enables people to speak with their bodies, encrypting words into dance moves. At the heart of the Dance Dictionary is a […]

Peugeot UK Celebrates Filmmaking

Peugeot UK Celebrates Filmmaking

Peugeot UK is releasing a new campaign celebrating the creative and technological advances in film-making, to mark its sponsorship of Sky Movies. The work is a series of 8 idents created by Havas Worldwide London. The idents, which are directed by Ivan Bird, aim to blur the lines between the film world and the filmed […]

Droga5 Names Team Ahead of London Launch

Droga5 Names Team Ahead of London Launch

Droga5 London will be run by the chief executive, Kevin Dundas, who has been poached from 180 Amsterdam; the executive creative director, Nik Studzinski; and the head of account management, Olivia Legere. Droga5, the much-lauded creative network headquartered in Manhattan, is to open a London office in June, positioned as a European hub for global […]

Heal’s set to make heads turn, thanks to Whispering Window

Interactive window display at Heal’s Tottenham Court Road to showcase classic Warner Bros footage to capture shoppers’ attention

Heal’s set to make heads turn, thanks to Whispering Window

As part of a re-launch campaign for Heal’s Mattresses website, the iconic home furniture retailer is launching an interactive window display at its flagship Tottenham Court Road store, which is designed to make passers-by take maximum notice of what’s on show. The creative display, which has launched in time for Valentine’s Day, features three separate […]

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