Brand design agency Without has re-branded Sushi Daily to drive the high-street launch of the supermarket kiosk business and challenge a chain-led market, with its first ‘grab & go’ concept set to open in London. Founded by Kelly Choi, Sushi Daily is Europe’s leading sushi kiosk business, making handmade sushi at theatre counters in over […]
The Economist, a leading source of analysis on international business and world affairs, unveiled a new experiential marketing programme encouraging Londoners to challenge their assumptions about plastic pollution and its effect on ocean health. Entitled “Don’t bin plastics, yet†the activation, brought to life by global brand experience agency Sense, comprises an art installation of […]
A video was launched celebrating the fifth year of a transatlantic collaboration between Jay Z’s Shawn Carter Foundation (SCF), the University of the Arts, London (UAL), and New York brand design agency Vault49. The NY-LON Exchange Program gives students from low income backgrounds studying in London and New York who are the first in […]
From November 14, hundreds of thousands of passengers using the arrivals walkway at Heathrow Terminal 2 will be told of the steps Heathrow Express has taken to promote sustainability, thanks to an innovative, new poster campaign by brand purpose consultancy, Given London. Featuring individual, but strategically unified artworks, the 36-metre long posters mark the 20th anniversary of […]
On November 3, London’s South Bank played host to a prehistoric surprise as the all-new Jeep Wrangler and Jurassic World: Fallen Kingdom came together for an interactive T.rex installation. For one day only, the installation put the public and the all-new Jeep Wrangler inside the Jurassic World: Fallen Kingdom movie, to celebrate the release of […]
A new Indian ‘grab-and-go’ concept has made its way to the City of London with the recent launch of Pali Kitchen – complete with inspired branding by top international customer experience agency I-AM. Located in Bow Lane, the new brand serves customers with staples such as curry and lassi while the inspiration behind the restaurant […]
British banking company Santander have released their latest project, ‘Cycling Can’, promoting London’s public bicycle hire scheme in a bid to encourage Londoners to uncover the beauty of the city by bike. The concept, devised by McGarry Bowen and developed in collaboration with Rock Hound and Big Buoy, consists of five installments, each one featuring […]
Elmwood, one of the world’s most effective brand design consultancy, has appointed two new creative directors for its Leeds and London studios. John-Paul (JP) Hunter will lead the creative strategy and delivery of Elmwood’s London studio, and Helen Hartley will take the lead in Leeds. Both Helen and JP will be responsible for ensuring that […]
Häagen-Dazs is the first ice-cream brand to move into automated product delivery with its new mobile eCommerce technology ‘Häagen-Dazs NOW’. The service enables ice-cream to be ordered and delivered into the hands of consumers when out-and-about by using an innovative combination of proven mobile technologies. The brand is trialling the service this Friday, 7 September […]
Research suggests the advertising and media industries are perpetuating harmful stereotypes because they’re too focused on people living in London. Nearly half (48%) of those living outside London think the advertising/media industry simply doesn’t understand them, while 57% say the industry is too London-centric. In addition, more than half (56%) of non-Londoners feel that ad […]