Savanta, the global intelligence business, today announces the acquisition of the UK division of Future Thinking, a global data driven intelligence company that combines research with data science to produce actionable insight for clients, including Unilever, British Gas and LEGO. “We welcome the Future Thinking UK team to Savanta with open arms,” comments Roger Perowne, Global CEO at Savanta. “We’re pleased […]
Data driven intelligence company Future Thinking has appointed Petko Tinchev as CEO GemSeek and cQuest effective from 1st January 2019. Tinchev was one of the founding partners of cQuest Research & Consulting in 2011 prior to the creation of the GemSeek Group in 2014. He will succeed Glen Khouw who will step down from the […]
VIGA, the Next15 data collection agency, will open its doors to school pupils in an interactive Research Taster Day to immerse pupils in the power and potential of market research. Twenty children from Chiswick School aged 14-15 will be taking part in interactive sessions involving quick-fire activities such as surveys with realtime results and live […]
Specialist financial market research consultancy Charterhouse Research has been acquired by the Next15 Communications Group. The consultancy will form part of Next 15’s expanding data and insights group, MIG Global (MIG), cementing a specialism in financial services research and bringing a broader offering to the Charterhouse client base. Founded 13 years ago, the core team […]
Specialist business-to-business (B2B) market research agency Circle Research has been acquired by the Next15 Communications Group. They will form part of Next 15’s expanding research group, MIG Global (MIG). The acquisition continues a focus on data and tech insight capabilities by Next15 as, through MIG, it continues to build a Group of best-in-class specialist research […]
Out of home (OOH) work’s inclusion in marketing campaigns has been found to considerably bolster the public’s purchase intent, according to a five year study from Posterscope and Dentsu Aegis Network. Analysing over 50 individual client campaigns, testing more than 1,500 creative executions and surveying over 20,000 respondents, the Integrated Communications Evaluation (ICE) study found […]
Today’s consumers have a complex relationship with alcohol and brands depending on the occasion, their own self-image, or the place they drink. The rules of consumption have changed making the certainties of the past less relevant for alcohol marketers. To try and uncover the new rules for alcohol marketing, Maxus has created a report, called […]
